External Event: ProcureCon Marketing London - About
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The event will gather 200+ of the world’s most dynamic marketing procurement leaders to help you make smart marketing investments and increase the value of your function. It’s three days of insightful content, enabling you to drive greater marketing spend value and to benchmark your people, processes and technology with those leading the way.
Laura Forcetti, Global Marketing Sourcing Manager at WFA, will lead a conversation on Day 1 with Barry Byrne, Head of Global Marketing Procurement, Adidas and co-chair of the WFA Sourcing Board, along with Magid Souhami, Global Sourcing Director, General Mills on WFA’s Project Spring.
WFA’s Project Spring initiative, launched in 2018, was designed to evolve the role of global marketing procurement as well as the perception of its performance, highlighting the overall value contribution of the function brought to the business. This session will provide an update of the initiative, focusing on how our global marketing procurement leaders continue to evolve along this “cost out” to “value in” journey, what practical steps they have taken and what inspired them at the 2019 ProcureCon Marketing event last year.
WFA members get a 20% discount on tickets. Use the code WFA20 to get up to 20% discount** off the full ticket price when your book your place online today: https://bit.ly/35w5SY0
For more information, download the agenda here.