About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Webinar: Diversity & Representation - Ensuring Media & Advertising Supports Inclusion Remote

    24 Jan 2022

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  2. DSA/DMA Task Force Remote

    25 Jan 2022

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  3. Spotlight: Reversing the decline in advertising effectiveness Remote

    25 Jan 2022

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  4. Planet Pledge Leaders' Forum

    26 Jan 2022

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  5. January 2022 GARM Community Call

    27 Jan 2022

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