Spotlight: Counting the (Carbon) Cost - About
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.
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Media however is not currently part of that measurement process for most advertisers (source:IPA) and they are currently looking for ways to incorporate this into their calculations.
In this webinar, GroupM and Brian O’Kelley at Scope3 will look at why measuring your media carbon footprint matters, how we can better measure carbon produced from media supply-chains today and what is needed to help develop more accurate carbon calculators for the future.
11am New York | 4pm London | Other timezones
This webinar is for:
- WFA Corporate members
- The client-side members of the national advertiser associations in WFA membership