WFA’s Digital Governance Exchange brings together senior experts from a broad range of functions, including public affairs, marketing, legal and compliance to discuss digital governance challenges facing companies in a data-driven, hyper-connected world.

The topics on the agenda were:

• How compliance work can benefit the marketing organisation by innovating, improving and strengthening the business
• How GDPR has changed the digital marketing landscape
• Practical tips for brands on designing tools to help consumers understand how their data is collected and used
• An overview of the latest global developments on privacy regulation