Posts about Advertising & policy

  1.    Insight & Strategy | Ford: Very Gay Raptor
    Advertising & policyInclusive marketing

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This article was originally published in Contagious I/O on 16 June 2022

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  2.    Case study | FELGTB: #RealVoicesOfPride
    Advertising & policyInclusive marketing

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was originally published in Contagious I/O on 24 June 2022

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  3.    Insight & Strategy | WeCapital: Data Tienda
    Advertising & policyInclusive marketing

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.

    This article was originally published in Contagious I/O on 4 July 2022

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  4.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

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  5.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

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  6.    Case study | Dell & Intel: I Will Always Be Me
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

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  7.    Case study | Lacoste: The Théo Curin Collection
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

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  8.    Case study | L'Oréal: Transformation
    Advertising & policyInclusive marketing

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This article was originally published in Contagious I/O on 27 April 2022

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  9.    Case study | Libresse: Vulva Kebaya
    Advertising & policyInclusive marketing

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.

    This article was originally published in Contagious I/O on 9 March 2022

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  10.    Case study | Xbox: Therapeutic Play
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

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  11.    Case study | Pilsen Callao: E-nterpreters
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

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  12.    New guide addressing Diversity & Inclusion in brand safety
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

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  13.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

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  14.    Insight & Strategy | Chanel 4: Super. Human.
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  15.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

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