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Inclusive marketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
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Inclusive marketingGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019
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Inclusive marketingCase study | Dove: Show Us. It's On Us
Read more about "Case study | Dove: Show Us. It's On Us"FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Inclusive marketingInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in Contagious I/O on 2 December 2019
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January 2019
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Case study | Dove: Women like us
Read more about "Case study | Dove: Women like us"Personal care brand partners with stock image supplier to challenge public perception of womenThis article was originally published in Contagious I/O on 4 April 2019.
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Power of the Black Community - From Moment to Movement
Read more about "Power of the Black Community - From Moment to Movement"According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms.
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The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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Media & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
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Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation
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50 things to create a more anti-racist workplace
Read more about "50 things to create a more anti-racist workplace"Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd
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Advertising standards and practices on non-discrimination
Read more about "Advertising standards and practices on non-discrimination"This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising. -
Study: Consumers follow brand promises on fighting racism and hatred
Read more about "Study: Consumers follow brand promises on fighting racism and hatred"49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows
