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This case study was originally published in the WFA DEI in Content Production guide (June 2024)
This case study was originally published in the WFA DEI in Content Production guide (June 2024)
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.
The guide has been developed by the European Association of Communication Agencies (EACA)
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
Support tools for businesses in managing domestic violence during COVID-19
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.
This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™