Posts about Inclusive guides

  1.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Inclusive marketingAI

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  2.    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
    Inclusive marketing

    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit

    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

    Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"
  3.    Unilever: Unstereotype influencer brand content
    Cannes LionsInclusive marketing

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from influencer brand content.

    Read more about "Unilever: Unstereotype influencer brand content"
  4.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Cannes LionsInclusive marketing

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to build awareness around harmful stereotypes and more specifically bystander behaviour in society. It also aims to provide guidance and resources to enable people to proactively take action against harmful stereotypes.

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  5.    New guide addressing Diversity & Inclusion in brand safety
    Advertising & policyInclusive marketing

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

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  6.    BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  7.    Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  8.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.

    Read more about "50 things to create a more anti-racist workplace"
  9.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  10.    Shadow pandemic business toolkit

    Shadow pandemic business toolkit

    Support tools for businesses in managing domestic violence during COVID-19

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  11.    COVID-19: Promoting positive gender roles in marketing and advertising

    COVID-19: Promoting positive gender roles in marketing and advertising

    Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19

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  12.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+ people. That means including scenes or images with LGBT+ people in general advertising,or conversations and language that refers to LGBT+ people and their relationships.

    Read more about "How to create LGBTQ+ inclusive advertising"
  13.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.

    Read more about "Depictions, perceptions and harm (2018)"
  14.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"
  15.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

    Read more about "Understanding Transgender Inclusivity in Advertising"