Posts about Inclusive metrics and accountability

  1.    System1: ‘Does LGBT+ Visibility Matter?’ research
    Inclusive marketing

    System1: ‘Does LGBT+ Visibility Matter?’ research

    The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

    Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"
  2.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Inclusive marketing

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions Film and Film Craft winning and shortlisted work from 2006 to 2023.

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  3.    EACA: ‘Creative Equality in Advertising 2024’ report
    Inclusive marketing

    EACA: ‘Creative Equality in Advertising 2024’ report

    The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality in teams behind award-winning campaigns.

    Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"
  4.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Inclusive marketing

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and progressive advertising can drive sales and growth.

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  5.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Inclusive marketing

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a significant contributor to companies’ overall Glassdoor score.

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  6.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Inclusive marketing

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the global advertising industry in 2023, including an assessment of progress within workplaces, advertising content and consumer sentiment.

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  7.    GLAAD: Advertising Visibility Index
    Cannes LionsInclusive marketing

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.

    Read more about "GLAAD: Advertising Visibility Index"
  8.    Beyond Gender 2: The impact of intersectionality in advertising
    Inclusive marketing

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  9.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Inclusive marketing

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  10.    BRIM: Black Representation in Marketing
    Inclusive marketing

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by re-evaluating your own practices and taking action today. BRiM provides actionable advice to help anyone, no matter their level, improve the representation of Black people in marketing.

    Read more about "BRIM: Black Representation in Marketing"
  11.    Unstereotype Alliance 'State of the Industry' report 2021
    Inclusive marketing

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  12.    Gender Bias & Inclusion in Advertising in India
    Inclusive marketing

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019

    Read more about "Gender Bias & Inclusion in Advertising in India"
  13.    EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the current pace. The latest Gender Equality Index from the European Institute for Gender Equality (EIGE) shows that the EU is improving by just half a point each year.

    Read more about "EU's Gender Equality Index 2020"
  14.    The Diversity Study 2020

    The Diversity Study 2020

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  15.    WEPs Gender Gap Analysis Tool

    WEPs Gender Gap Analysis Tool

    The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to improve their performance on gender equality.

    Read more about "WEPs Gender Gap Analysis Tool"