We work closely with our members to understand, manage and respond to priority issues. Find out more about these initiatives.
Leadership Initiatives
Global Media Charter
Advertisers’ principles for partnership in the digital media advertising ecosystem
Global Alliance for Responsible Media
Bringing together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety
Data Ethics
Setting out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies