Leadership Initiatives

We work closely with our members to understand, manage and respond to priority issues. Find out more about these initiatives.

The Marketer of the Future

Global study to understand the current and future challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s

COVID Compendium for Global Marketers

An open source platform for the marketing industry to share brand actions around the world that can inspire others

Global Media Charter

Advertisers’ principles for partnership in the digital media advertising ecosystem

Global Alliance for Responsible Media

Bringing together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety

Cross-Media Measurement

An industry framework for establishing a new approach to cross-media measurement

Global Sourcing Board

Bringing together senior, experienced executives to create concrete actions and share general world-class marketing procurement practices

Data Ethics

Setting out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies

Diversity and Inclusion

Supporting the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing

Better Marketing

Challenging the status quo in the marketing industry to put people first

Global Marketer of the Year

Celebrating global and regional marketers who have been truly making a difference, setting the course of our industry and inspiring others