Leadership Initiatives

We work closely with our members to understand, manage and respond to priority issues.

Click to read more about these issues.

Global Marketer of the Year

Celebrating global and regional marketers who have been truly making a difference in the last 12 months, setting the course of our industry and inspiring others

Media Charter

Advertisers’ principles for partnership in the digital media advertising ecosystem

Global Alliance for Responsible Media

Bringing together advertisers, agencies, media companies, platforms and industry organisations to improve digital safety

Project Spring

Evolving the value and perception of marketing procurement

Voice Coalition

Fostering an understanding of the best way for brands and consumers to benefit from voice commerce

Better Marketing

Challenging the status quo in the marketing industry to put people first