Area Expert Brand Manager

Area Expert Brand Manager


Job locationWarsaw, Mazowieckie, Poland

Region of responsibilityEMEA

DescriptionHello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question .

Area Expert Brand Manager

The Expert Brand Manager will support OTC brands to develop and activate expert marketing strategy. The EBM will drive first choice among experts, resulting in compelling recommendations of Haleon brands by Health Care Professionals to their patients, increasing sales and enhancing brand equity. The role involves being the active functional ambassador, driving the recognition of value addition of Expert Marketing with internal and external customers to deliver our overall company goals.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Key responsibilities:

- Owns, creates and aligns BU Expert strategy for the assigned brands, grounded on Global strategy and Local consumer/patient insights to drive professional recommendations and brands growth. Leads annual expert strategic planning process for the assigned brands.
- Deeply understands the category, brand, competitors, experts and their needs, identifies Expert insight gaps across the BU and develops plans to address those, integrates Expert insights into brand strategies.
- Builds a culture of “expert obsessed”, engages and energizes internal and external stakeholders on the Expert strategy, drives best practice sharing and learning agenda to support local growth.
- Drives Expert marketing performance metrics to ensure successful achievement of objectives and continuous improvement (BRMO, SoR, AWR, Digital performance metrics, ROI/ENSUM analysis etc.).
- Supports the adoption/adaptation of relevant content for a set of Priority Brands from Category and Design markets and creation of assets when no appropriate assets are available Globally.
- Supports the development and implementation of an integrated digital strategy
- Builds powerful cross-functional relationships

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

- Bachelor’s degree in medical/pharmaceutical/marketing.
- 5+ years experience in marketing/expert marketing with Consumer Healthcare or Pharma.
- Successful experience managing strategic development.
- Successful experience of driving results through others.
- Understanding of expert trends and solutions

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

- Digital marketing experience
- Demonstrated effectiveness as facilitator, and team member, with strong communication skills.
- Proficient in influencing, collaboration, conflict management, and decision making.

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior.  Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives.  The way we see it, every day is an opportunity for better. And we’re going all in to realize it. 

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.

Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

- A competitive base salary
- Contract of employment
- Annual bonuses that reflect Haleon’s performance
- Life insurance and pension plan
- Private medical package with additional preventive healthcare services for employees and their eligible
- Sports cards (Multisport)
- Health and wellbeing programmes that take care of you physically and mentally
- Pension plan membership and savings programmes
- Possibilities of development within the role and company’s structure
- Baby box(The parent receives a gift for a child)
- Recognition programmes that reward incredible contributions
- Hybrid@Haleon our philosophy to hybrid work – performance with choice

Diversity, Equity, and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create an unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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