Consumer and Market Insights Manager

Description

About the job

Job Location

Warsaw

Job Description

Consumer and Market Insights Manager– P&G Analytics & Insight Central Europe

Envision a place where your curiosity meets action, where understanding consumers shapes the future. Welcome to P&G's Analytics & Insights team in Central Europe, where your journey as a Consumer and Market Insights Manager begins.

As a Consumer and Market Insights Manager, you will be responsible for leading consumer understanding and uncovering insights that drive business decisions and shape brand strategies. With your profound understanding of consumers, coupled with your passion for human psychology, behavioral science, and data analysis, you will be at the forefront of solving sophisticated business challenges and serving as a strategic consultant to P&G's leadership.

Do you possess a curious and creative approach with a bias towards taking action? If so, a role in the Analytics & Insights organization may be the flawless fit for you!

Key Responsibilities:

• Consumer Insight Work:
• Defining consumer profiles using personas/archetypes, frameworks, journey maps, and other effective frameworks.
• You will champion consumer insight across the organization through continuous engagement with consumers, helping to develop the skills and confidence of the entire team.
• You will synthesize diverse inputs and train the organization to translate abstract insights into concrete strategies and offerings.
• Communicating consumer needs, principles, and designs through artifacts, presentations, and prototypes will also be part of your responsibilities.
• Creating internal training and development programs to empower the business to lead and encourage cross-functional teams in exploring and understanding consumers' experiences and unmet needs.
• Analytics:
• Your role will involve delivering insights using various techniques. For example, you will enable teams to assess the business potential of new ideas and successfully launch initiatives.
• You will also quantify key business drivers and evaluate the sufficiency of plans to meet targets based on your models.
• Furthermore, you will combine consumer insights with data in a visually appealing and intuitive manner to provide comprehensive and compelling business recommendations.
  
  

Job Qualifications

Skills/Qualifications - You are the right person for the job if:

• BSc or MSc degree.
• Experience in one of the following areas: FMCG business, eCommerce, digital agency, analytics, or research companies.
• You are passionate and curious researcher with strong observational and analytical skills, along with a problem-solving attitude.
• You can provide well-founded, genuine insights and strategic recommendations aligned with defined business objectives.
• You have experience with a variety of research methodologies.
• You excel at crafting compelling narratives that explain your discoveries, excite the audience, and optimally turn recommendations into reality.
• You possess excellent written, visual, and verbal communication skills.
• You have the vision to envision how things can be improved.
• Proficient English.
• The positions are available in Budapest or Warsaw, and willingness to travel is expected.
  
  

P&G is an equal opportunity employer that values diversity within its company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other legally protected factor. We prioritize flexibility and work-life balance, ensuring that our employees feel part of an inclusive community.

Please note that due to legal restrictions, immigration sponsorship is only available for EU/EFTA nationalities. Candidates with non-EU/EFTA nationalities are encouraged to explore opportunities in countries where they can obtain a work permit.

Job Schedule

Full time

Job Number

R000116173

Job Segmentation

Experienced Professionals (Job Segmentation)