Digital Marketing Manager Nutella Products
Job locationLuxembourg, Luxembourg, Luxembourg
Region of responsibilityGlobal
DescriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
For our Ferrero Headquarters in Luxembourg, we are looking for a Digital Marketing Manager that will take part to the amazing journey of our digital transformation for our Nutella brands.
You will become part of the Digital team within the HQ Digital Marketing Excellence department, you will report to the Global Nutella Digital Marketing Manager and manage one direct report..
Covering this role, you will contribute to the global digital strategy development and implementation, supporting the Digital Marketing team in the development of digital campaigns, with focus on global activities, Brand Social Responsibility campaign, Media strategy (social, search) and E-commerce.
Moreover, you will manage digital projects on brand owned and earned channels (e.g., brand website, seasonal activities, digital promotions, social editorial plans, community management, e-commerce content, etc.). You will play a key role by supporting the governance of the digital projects, collaborating with key internal stakeholders: Marketing, Media, IT, Legal, Cybersecurity, Digital Agencies and local marketing teams.
As part of your scope, you will track and analyze brand digital activities performances with analytics tools (e.g., Google Analytics, Social Bakers, Talkwalker, etc.), to monitor and optimize projects performances.
Last but not least, you will analyze market and digital trends and inspiring competitor's best practices, delivering actionable recommendations to stimulate the digital strategy of Nutella brands worldwide.
Who we are looking for:
You will bring your university background in Communication, Digital Marketing or related fields and your 5 to 8 years of experience in Digital Marketing in a FMCG company or in digital agencies/consultancy, developed in multicultural, cross-geographies contexts.
Your excellent program/project planning and management skills, together with your strong agency management experience on multi brand / multi geographies projects will be key for us.
Your solid understanding of digital consumer, shopper communication and modern media principles as well as all key digital platforms, CMS, Social Media technologies, Search, Analytics, content strategy and operations will be an asset for us.
You will be successful in this role by being a leader with functional expertise, focus on business objectives and influencing skills, creating learnings and disseminating capabilities by leading by example.
Thanks to your presentation and communication skills, you will provide recommendations, insights, lead actions for global teams and make choices, simplifying complex concepts and building credibility with executive stakeholders and key leaders in markets and geographies.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.