Director Global Brand Communications, Lifestyle and Luxury (Based in Chicago or New York City)

Description

About the job

Organization- Hyatt Corporate Office, Chicago

Summary

The Opportunity

Hyatt seeks a creative and enthusiastic Director, Global Brand Communications, Lifestyle & Luxury to join our Global Communications team – based either in Chicago or New York City. Collaborating closely with Hyatt’s lifestyle and luxury brand teams, this role will be dedicated to cultivating relevance and driving preference for Hyatt’s distinct lifestyle and luxury brands with guests and consumers through earned media and impactful activations, on property and beyond. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedules
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match
  
  

Our Commitment to Diversity, Equity, and Inclusion

Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.

Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.

Who You Are

As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.

The Role

The Director of Global Brand Communications, Lifestyle & Luxury ensures we drive an engaging and targeted consumer communications strategy for 10+ brands across Hyatt’s lifestyle and luxury portfolios, with the goal of increasing brand awareness and preference by elevating dialogue in the places and spaces lifestyle and luxury audiences play.

This creative thinker will be deeply immersed in both culture and the lifestyle and luxury travel space, translate consumer insights into storytelling, leverage deep relationships across media and influencer networks, and lead brand/lifestyle PR agencies to implement communication programs for differentiated activation across Hyatt’s brands and global regions.

Reporting to the SVP of Global Communications, and working in lockstep with Hyatt’s lifestyle and luxury groups, the individual in this position will be a key leader on Hyatt’s Global Communications team, provide strategic communication counsel to business partners, align closely with cross-functional teams including Marketing, Operations, F&B, Design, Social Media and Digital, provide leadership to team members and act as a liaison for Brand Communications colleagues across Hyatt’s portfolios and global regions.

This role can be based in Chicago or New York City, with regular travel between both locations.

Key responsibilities include:

• Develop and implement brand consumer and customer communications strategies, messaging, campaigns, and initiatives that drive preference and differentiation for Hyatt’s lifestyle and luxury brands and support Hyatt’s overall as well as each brand’s strategic priorities in close alignment with respective Lifestyle & Luxury teams
• Leverage an in-depth understanding of the global lifestyle and luxury industry, consumer, and competitive landscape to create programs and initiatives that cut through and drive meaningful engagement
• Partner with regional counterparts to customize campaigns and activations to resonate across global regions
• Employ a sophisticated understanding of the consumer journey and lifestyle/luxury-specific media to quantify the effectiveness of PR and media programs
• In collaboration with the respective Lifestyle/Luxury team, select and oversee lifestyle and luxury communications PR agencies and their efforts to drive measurable earned media results, and both consumer and trade recognition, including:
• Always-on consumer news engine
• Activations around key moments like brand builder hotel openings, cultural moments, and events
• Executive visibility for lifestyle/luxury spokespeople
• High-caliber recognition for the brands and individual hotels
• Utilization of the Lifestyle and Luxury brands to create a network effect for Hyatt’s overall brand portfolio and World of Hyatt while creating a halo effect for Hyatt with the investment community
• Serve as manager and mentor for three direct reports, cultivate talent, guide team members’ career development and growth
• Demonstrate a commitment to Hyatt's core values
  
  

Qualifications

Experience Required:

• Highly creative communications leader with proven success driving impactful consumer communications strategies in the lifestyle and/or luxury space
• 10+ years of lifestyle and/or luxury brand development/communications/marketing experience, in-house and/or agency
• High degree of expertise and connections across culture/lifestyle/luxury consumer media, sophisticated clientele, and influencer landscape
• Outstanding brand/consumer writing and editing skills
• Extensive understanding of the evolving media landscape and deep relationships across traditional media, emerging media, sophisticated global clientele, and influencers
• Strong track record of establishing innovative communication and engagement programs that drive brand awareness, preference, and loyalty
• Degree in marketing, PR, communications, journalism, or related field of study
• Skilled in synthesizing, simplifying, and communicating trends and consumer media behavior into clear insights and strategic recommendations that stand out
• Differentiation between lifestyle and luxury portfolios and development of audience-specific communication strategies
• Ability to set KPIs to measure programs determine effectiveness and drive accountability
• Test-and-learn mindset ready to experiment and embrace new ways of working
• Excellent public speaking and presentation skills
• High degree of personal and professional savvy and experience to inspire confidence among lifestyle/luxury as well as corporate leadership audiences
• Ability to lead through consensus, strong mentoring orientation
• Strong empathetic orientation and high level of personal commitment/caring, unquestionable integrity
• Proficient, solid working knowledge of Microsoft Office Suite
• Strategic thinker with excellent listening skills
• Proactive, creative problem solver
• Excellent networking and relationship-building skills
• Ability and willingness to operate in a fast-paced, complex corporate environment
• Ability to travel globally as required (approximately 10-25%)
  
  

Experience Preferred:

• Travel/tourism/hospitality experience a strong plus
  
  

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.