Director of Product - Growth Marketing

Director of Product - Growth Marketing

Job locationAmsterdam, Netherlands

Region of responsibilityGlobal

DescriptionEstablished in 1996 in Amsterdam, has grown from a small Dutch start-up to the third largest ecommerce company in the world. is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of approximately $100 billion.

With a mission to make it easier for everyone to experience the world, invests in digital technology that helps take the friction out of travel. connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The website and mobile apps are available in over 43 languages and customers can reach 24/7 for assistance and support in over 43 languages. As envisions a future in which it will serve customers a one-stop solution for all travel-related needs, we are working towards offering a fully ‘Connected Trip’, in which every aspect of the travel experience can be planned and booked through us. We are determined to build the number 1 travel brand in the world!

At, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organization.

When we use our Values to make decisions, we make a deliberate choice to focus on what is important. When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
Do the right thing. We get the right results the right way. For each other, our communities and the world around us.

Booking.Com Leadership Team
Chief Executive Officer, Glenn Fogel

SVP, Chief Finance Officer (interim), Sue D’Emic

SVP, Chief Marketing Officer, Arjan Dijk

SVP, Chief Legal Officer, Maria Barros

SVP, Chief People Officer, Paulo Pisano

SVP, Accommodations, James Waters

SVP, Chief Technology Officer, Rob Francis

SVP, FinTech, Daniel Marovitz

For more information on the leadership biographies: please visit Executive Biographies.

Profile Director Of Product
The Director of Product in Booking is responsible for leading a department of self steering product development teams who develop products and constantly innovate to delight our customers and partners.

As Product Director Growth Marketing, you are central to Booking’s continued growth. You’ll inspire teams to build marketing technology solutions that help product teams and growth marketers to create world-class user engagement campaigns throughout the full customer lifecycle, and across all channels (e.g. email, push notification, sms & social advertising).

Key strategic focus areas are expanding our marketing automation capabilities, as well as the unification of customer touch points across all platforms and channels to create compliant, personalized, omnichannel customer experiences.

You will be responsible for setting the product vision and direction across the Customer Marketing, Social Advertising and App Marketing tracks for the next 3-5 years. You will institute product processes that enable teams to quickly identify and solve customer problems, owning and reporting business metrics to senior leadership. Together with a cross-disciplinary leadership team, you focus on maximizing customer lifetime value and the ROI of acquisition channels. Your work will impact millions of customers across every part of the customer journey; from acquisition and onboarding, to post-purchase and retention.

Key Relationships
Reports to: John Lynch, Vice President of Growth Marketing

Direct reports: Group Product Managers

Key Responsibilities
Have end to end responsibility for product tracks of across multiple devices and channels and will always push people to improve the user journey while making sure it is consistent
Collaborate closely with technology management and leadership to ensure alignment in strategy, collaboration in execution and overall effective use of development resources, including impact and ROI
Challenge, clarify and sign off on investment requests and decisions
Be responsible for triggering team repurposing discussions and decisions
Lead a team to deliver product value proposition, key features and positioning for key elements of experience
Drive and lead the strategic direction of the tracks, also for non product activities, and challenge the direction of other teams
Be responsible to measure success KPI’s and report on team / track performance and business impact
Contribute to the strategic direction of the company
Build an organization that systematically and consistently drives strategy and delivers great product experiences
Actively contribute to driving product management as a function across the company
Contribute to the growth of through interviewing, onboarding, or other recruitment efforts
Empower people to do their best work at
Critical Leadership Skills

8+ years of Product leadership experience within high traffic sites (100,000+ visitors per day), preferably E-commerce sites or marketplace companies.
Experience and familiarity with building end-to-end experiences in complex environments, marketplace platforms, and programs that have been successfully adopted by the ecosystem
Subject matter expertise in Product Management with a proven track record of building successful innovative and scalable products - vision, strategy and roadmap, KPIs/objectives setting, ideation and implementation process, team alignment with business goals
Experience working with multiple senior stakeholders (finance, budgeting, team management, recruitment, external customers)
Experience with managing and coaching teams of senior product managers/product owners including building and growing teams
Experience working with product and tech departments and cross functional senior stakeholders
Expert in leading through influence with stakeholders including executives
Skillful use of testing and data to move quickly
Strong project management Skills; how to plan, set and manage to reasonable timelines while delivering projects that align with the business strategy
Strategic thinker, able to balance long-term vision with short- and medium-term goals
Willingness to roll up sleeves and get things done
Leading Change

Publicly identifies needed changes or directions that need adjustment, challenges assumptions and norms.
The ability to “think big” and simultaneously understand and appreciate the details necessary to operationalize overarching strategies and goals; The ability to make sense of complex issues and ambiguous situations.
Ability to balance long-term and short-term goals of the business.
Challenges assumptions about “the way things are done”.
Communicates explicitly what must change, why changes are necessary, and possible outcomes and costs.
Adjusts communication style to the audience to help them understand and accept the change.
Encourages people to support and propose changes and ideas.
Building relationships, Collaborating and Influencing

Establishes relationships and enhances the levels of cooperation, collaboration, and trust that exist between people, interacting with others personally, competently, and effectively. Establishes relationships inside and outside of the organization. Fosters a culture that makes people feel valued and respected and leverages even difficult or tense circumstances to enhance relationships.
Negotiates with a genuine give-and-take approach, where both act as true peers and decisions are shared.
Spends time identifying all stakeholders necessary and meets or connects with all of them, neglecting no one to shape a collective consensus.
Identifies opportunities to build relationships that will help others achieve their objectives and reach out to those people or new people.
Driving Results

Responds resourcefully, flexibly, and positively when faced with new challenges and demands. Willingly and effectively deals with the stress and complexities of various situations. Moves forward productively under conditions of change or uncertainty
Demonstrates and fosters a sense of urgency, a “can-do” spirit, a sense of optimism, ownership, and strong commitment to achieving goals and organizational success. Demonstrates a strong sense of ownership and a commitment to achieving meaningful results.
Checks work of self and others against required quality standards and takes remedial action, when needed, to improve standards.
Reviews performance and progress on a regular basis to ensure the team is achieving results.
Tests to see if goals are sufficiently challenging and implements corrective action based on deviations.
Other Personal Characteristics
Able to function in a fast-moving entrepreneurial environment
Humble yet confident, with high self-awareness
A strategic thinker yet focused on execution; able to roll up the sleeves to get things done
Self-starter with high energy and drive; fast-paced and results-driven; forward-thinking
Experimental, ready to learn and open to change
Keep the customer at the center of everything you do
Good cultural and organizational sensitivity
Committed to building a diverse, inclusive work environment
Pre-Employment Screening:

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

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