EMEA Digital Experimentation Analytics Director

EMEA Digital Experimentation Analytics Director


Job locationHilversum, North Holland, Netherlands

Region of responsibilityEMEA

DescriptionBecome a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The Insight & Analytics team is a groundbreaking function at Nike. It recognizes the power of data to understand and connect with our members and accelerate business performance. The team is razor-sharp in its focus on the important metrics that matter most. It brings curiosity and playfulness to a test-and-learn approach. Collaboration is key. Working alongside business partners across all areas of Nike, the questions and opportunities are defined. Driven by robust analytical methodologies, the team embraces the unexplored and is unafraid to challenge the status quo. It comprises a group of experts who love to leverage their specialized skills beyond every day. Within Insight and Analytics, it’s about unlocking the power of quantitative and qualitative evidence to drive Nike forward toward a member-centric future.

Nike Direct Analytics (NDA) is a critical pillar of the Insights & Analytics organization, partnering closely with Nike’s Direct to Consumer business - digital and physical - and various cross-functional partners to set insights-driven strategic plans and drive our business objectives.


We are looking for a Director who fosters an experimentation culture and identifies ways to support the adoption of experimentation across the EMEA organization through a data-based, consumer-centric digital experimentation program. A thought-leader that will be capable of establishing a vision and seeing it through to execution, while also mentoring and teaching others the process and standard methodologies in data and analytics experimentation, focusing on the levers, tools, and methods available to the EMEA team.

Ideal candidate will be well versed in analyzing customer journeys under an optimization-focused lens while interpreting experimentation results. You will have experience in building experimentation pipelines/backlogs enhancing qualitative and quantitative data to build test hypotheses and scoring and prioritizing experiments to maximum impact – incremental revenue, customer engagement, and a range of successful outcomes.

Nike’s Insights & Analytics Directors feel comfortable leading through influence, working with multiple senior partners, and managing multiple results simultaneously and are able to deliver quality results within sophisticated timelines, even when things are not certain or the way forward is not clear.


You will lead the development and implementation of outstanding analytics experimentation practices for the Nike Direct digital business. The role represents an outstanding opportunity to bring your vision and leadership skills into direct partnership with other functions in the organization, driving a data-led and consumer-centric experimentation strategy that accelerates Nike’s mission to better build, serve and retain our consumers and members across consumer digital touchpoints.

While collaborating with other teams, you will lead the maturity and evolution of a cross-channel experimentation program by establishing measurement, quantification of value, governance, and standard methodology while bringing fresh and innovative thinking and approach.

As a leader with vision, you will be encouraged to stay up to date with industry trends and advancements in experimentation practices and incorporate them into the department's processes.


The Digital Experimentation Analytics Director will partner with colleagues in the Nike Direct Digital Commerce, Connected Membership, Marketing Science, and Integrated Media teams to identify new insights and capabilities for an effective digital experimentation program.

You are joining the EMEA Nike Direct Analytics (NDA) Leadership Team, reporting directly to the head of the department, the EMEA Nike Direct Analytics Senior Director, and will work closely with peers and the rest of the NDA organization, both in EMEA and in our World Headquarters.

The successful candidate will provide guidance and support to team members reporting directly to them to ensure high-quality experimentation outcomes. Key business decision makers of the Nike Direct Digital Commerce EMEA business will be the main partners.

8+ years of demonstrated experience uncovering concrete consumer insights from multiple data sources with the ability to shift from the details to the big picture seamlessly.
Strong understanding of best-in-class experimentation practices from a data analytics perspective. Experience with platform services and data analysis. Solid understanding of SQL, Python, and Tableau preferred.
Proficient in leading industry A/B testing software such as Adobe Analytics, Optimizely, Adobe Target, and Google Optimize.
A history of skill and innovation in synthesizing sophisticated findings and storytelling through data and insights.
Ability to manage and deliver a portfolio of large, multi-disciplinary analytics/research projects with multiple business partners in a dynamic and evolving organization.
Expert collaborator with experience working across multiple functions and levels of leadership concurrently.
Ability to influence and connect with clarity across a variety of partners, both orally and in writing, including senior leadership.
A high degree of curiosity, a passion for innovation, and a love for sports, with a sense of fun.

Application deadline is 12th of March.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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