Global Employer Brand Associate Manager, Digital Hubs

Global Employer Brand Associate Manager, Digital Hubs


Job locationPurchase, NY (On-site)

Region of responsibilityGlobal

DescriptionAre you ready to play an integral role in PepsiCo’s digital transformation journey? PepsiCo recently announced the establishment of the company’s first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These Hubs, located in Dallas and Barcelona, are expected to create hundreds of new, high-caliber data and digital jobs for the company. The PepsiCo Global Employer Brand team is seeking a dedicated Associate Brand Manager to be responsible for our employer brand positioning for data and digital talent globally. This is a unique opportunity for someone with a background in brand marketing/corporate communications, and a passion for learning and innovation to join our team. This role will draw upon your knowledge of positioning strategy, writing, brand strategy, and will challenge you to think outside the box. Do you have what it takes to help us drive PepsiCo’s digitalization agenda and create a strong, global digital network?

Key Responsibilities
- Ownership and management of the enterprise employer brand (building brand awareness, engaging brand followers, and managing the employer reputation) for data and digital talent
- Partner across recruitment teams, TA sectors, communications, strategy & transformation, and HR to deliver compelling messaging that establishes connection with the data and digital talent we seek to hire and retain
- Proactively seek our new opportunities to elevate our brand through competitive analysis, benchmarking, incorporation of stakeholder feedback, and analyzing hiring data to cultivate insights and content that will engage with desired cohort
- Lead and push our creative agency partners to develop integrated, breakthrough brand and messaging strategies
- Lead the creation and curation of content and brand assets targeted to data and digital talent in key locations, bringing the PepsiCo EVP to life across channels – paid and owned
- Deliver brand position and activation plan to deliver on digital talent hiring needs
- Coordinate between sectors to strike a well-balanced global/location strategy
- Deliver inventive pilot programs (test-to -invest strategy) exploring new ways to engage and delight digital candidates; it’s important to break through the clutter in this highly competitive market
- Derive and share key learnings and insights to drive continuous improvement of our employer brand
- Establish and track budgets, and key KPIs aligned to initiatives

You Are a Person Who Is
- Passionate about innovation, digitalization and making an impact
- A strategic thinker and curious storyteller with a passion for learning
- A self-starter who takes initiative and brings solutions to challenges met
- Prepared to roll up their sleeves to get things done fast
-Willingness to challenge the status quo and bring fresh ideas to the table
- Solid understanding of campaign/creative production and execution
- A keen design eye to help review and influence creative development
- A strong collaborator with demonstrated talent for influencing key stakeholders at all levels in a large organization
- Ability to succeed in a fast-paced, fluid environment with tight deadlines

Role Requirements/Qualifications

- 3+ years of experience in Recruitment Marketing, Brand Marketing and/or Corporate Communications
- Experience in innovation & transformation strategy a plus
- Bachelor’s degree, or equivalent in work experience in relevant discipline(s)
- Ability to work in a dynamic, fast-paced environment and keep up with a high volume of activity and stakeholders
- Creative mindset and talent for developing meaningful employment messaging content for different audiences
- Experience with social media platforms and digital tools
- Strong remote-working interpersonal skills
- Effective project and stakeholder management

POSITION LOCATION: This position will be a hybrid between working in our Purchase, NY office some days with flexibility to be remote other days.

About Us

Our mission is to create smiles with every sip and every bite. We are committed to bringing our beloved consumer brands to market while doing good for the planet and our communities.

Our success lies in our people. We offer our employees opportunities to make a meaningful impact, gain new skills and build successful careers in a diverse and inclusive workplace. Bring your unique perspective. Bring curiosity. Bring ingenuity. Bring drive. Because what makes you unique, makes us better.

Relocation Eligible: Not Eligible for Relocation

Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement

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