Global Media Manager

Global Media Manager

CompanyPhilips Domestic Appliances

Job locationAmsterdam, North Holland, Netherlands

Region of responsibilityGlobal

DescriptionIn this role, you have the opportunity to
Be responsible for managing our global media operating model, including management of our global digital agencies and partners ultimo to deliver higher media impact (effectiveness and efficiency). You will collaborate closely with our markets and businesses, and external agencies and partners to enable Philips Domestic Appliances' business growth through world-class media management and data-driven decision making.

You are responsible for
- Managing the global media operating model enabling markets and businesses to plan & activate best-in-class media campaigns.
- Driving Domestic Appliances’ global media effectiveness agenda, working across the company to maximize media impact for DA’s businesses.
- Key POC for markets and businesses for all things media.
- Contributing to and influencing DA’s global media strategy, guidelines and test & learn programs.
- Owning and driving global partnerships with our global media agency and global media partners such as FB, Google and TikTok.
- Initiating, creating and coordinating global JBPs with key partners.
- Overseeing the KPI and data framework for media and ensuring a global overview of media spend and media performance.
- Collaborating across the organization to develop best practices concerning above-the-channel media mix and in-the-channel optimizations based on data-driven insights and expertise.
- Collaborating with Marketing Intelligence and Analytics team on providing and improving media insights (i.e marketing mix modeling, brand lift studies, in-platform KPIs).
- Ensuring global media agency teams are working according DA’s global data taxonomies, tooling (i.e adherence Google Marketing Platform) and legal compliance.
- Collaborating with global and local teams to define and scale best practices in media management.
- Collaborating closely with creation teams and hubs to ensure media and creative operating models are synergized to create great advertising impact.
- Performing media related supplier & agency reviews, collaborating closely with the - Procurement team to ensure best in class vendor performance and efficiencies.

You are a part of:
The Domestic Appliances Media function within the global Domestic Appliances Marketing department. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.

To succeed in this role, you should have the following skills and experience:
- Minimum 5 years of professional experience in media management gained within a media agency or global brand
- Ideally experience in planning and buying media across all media types (digital and traditional media) in a market.
- Experience in managing agencies.
- Track record in driving up cross-channel media performance.
- Experience in media KPIs – which ones are useful, which ones less.
- Experience and understanding of front and back-end operational media management processes (i.e media invoicing process) and related governance.
- Good understanding of ad tech required to drive digital media.
- Ideally some experience with managing a media model across multiple countries
- Great communication and presentation skills – skilled to tell a story to senior stakeholders.
- Fluency in Business English

Why should you join Domestic Appliances?
Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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