Head of Marketing Enabling, Senior Director

DescriptionAre you an experienced commercial and insights-driven marketer, passionate about enabling world-class business and marketing strategy development and execution? A holistic leader, adept at fostering collaboration across the LEGO Group value chain?

Join Product and Marketing Development (PMD) as our new Billund-based Head of Marketing Enabling!

Core Responsibilities

- Lead the Product Group marketing Business Intelligence team, generating crucial business insights and reporting commercial performance to key partners for effective commercial storytelling.
- Part of Core-business Leadership Team – playing an important role in co-leading the PMD core-business organization.
- From the PMD side, you are responsible for the Lead Market Model, facilitating integration and interaction between Product Groups and Markets & Channels (M&C) to shape our future portfolio and marketing efforts, and secure strong deployment of our go to market efforts.
- Orchestrate cross-portfolio market interactions, managing events like Customer Input Window and Market Integration Week in close collaboration with M&C.
- Orchestrate market-driven products (MDPs) and customer differentiation initiatives, collaborating closely with our M&C and Portfolio Management team, applying strategic and commercial skills.
- Manage business operations for Product Groups toward relevant partners in PMD and M&C overseeing elements like price points, focus products, and frames, with a comprehensive and analytical approach.
- Foster a global marketing culture and excellence through onboarding, inspiration sharing, standard processes, off-sites, and social events.
- Lead the Cross Franchise Marketing Excellence team, delivering product overviews, packaging, source copy, and catalogues to support our Head of Products and marketing leads in franchise lead teams, integrating marketing and commercial expertise.

Play your part in our team succeeding

Marketing Enabling occupies a central position in our global PMD organization. It is fostering collaboration across PMD and M&C. Your functional expertise is matched by your leadership, collaboration, and partner management skills!

Do you have what it takes?

- Seasoned leader with extensive global experience in marketing, business, and organizational leadership within B2C.
- Demonstrated ability to blend strategic foresight and strong execution abilities and can drive strategy development and deployment through team engagement.
- A marketing leader dedicated to understanding audiences, consumers, shoppers, and retailers, with a keen commercial drive. Stay attuned to industry trends, insights, and performance metrics, to impact the development of strategies.
- As a Business and Insights Storyteller, you are fluent in translating business and marketing data into impactful narratives. You'll confidently contribute informed opinions to influence decisions, even without decision-making authority.
- Proven track record of effective leadership across individuals, teams, and organizations. Shape and guide motivated teams, providing clear direction, empowerment, and ownership.
- Collaborative teammate, adept at navigating challenging discussions at all organizational levels with a focus on shared goals.
- Ambitious, transformational, and dedicated to maintaining high-quality standards while driving value for the brand, business, and employees.
- Outstanding communication, partner management, and presentation skills.
- Thrives in dynamic environments, displaying agility in response to evolving external landscapes.
- Robust comprehension of the end-to-end value chain, spanning global, regional, and local contexts.

Build your career brick by brick at the LEGO Group.

“Leadership requires two things a vision of the world that does not yet exist and the ability to communicate it.”

What’s in it for you?

Here Are Some Of What To Expect

- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.