Manager, Global Product Marketing, GLAMGLOW

Manager, Global Product Marketing, GLAMGLOW

CompanyThe Estée Lauder Companies Inc.

Job locationLos Angeles Metropolitan Area, LA, USA

Region of responsibilityGlobal

DescriptionThe Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

GLAMGLOW was founded by Glenn and Shannon Dellimore in 2010 exclusively for backstage and professional use in Hollywood. In 2011, GLAMGLOW was made available for retail and took the world by storm in the months that followed. In the ensuing years GLAMGLOW has grown from a conversation into an incredible success story, having won a wealth of beauty awards and becoming globally recognized for fast-acting, innovative mud treatments that deliver instant, visible results. INSTANT SEXY HOLLYWOOD GLOW.

About The Job
Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions

About Your Responsibilities
Innovate products and concepts that create new business opportunities
- Manage innovative product development and pipeline strategy in support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
- Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
- Assist in development of the 3-year innovation strategy and 18-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts
- Manage and drive creation of Concept Development /Program briefs
- Prepare Product Development briefs in partnership with Product Development, and Creative Briefs in partnership with Consumer Marketing and socialize with senior leadership

Product strategy that drives business and reinforces brand equity
- Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy
- Make recommendations to seize market based on analysis
- Drive mid-program shifts based on analysis as necessary
- Manage ad hoc business analysis requests as needed

Launch plans that incorporate 360 elements
- Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
- Lead execution of launch strategies within designated budget and COG targets
- Implement internal and external sourcing solutions for new products and existing businesses
- Drive development of creative briefs for all programs and launches
- Supervise claims testing of insight-based consumer concepts with external partners
- Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
- Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
- Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
- Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Finance and Budget Management
- Own category financial management inclusive of innovation financial planning and targets, COGs management, pricing and repromote strategy
- Optimize Global A&P spend by developing faster and lower cost vehicles for acquiring, engaging and retaining consumers

Leverage key insights gleaned from a refined analytics practice to inform decisions
- Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas and present recommendations to leadership
- Manage analytics usage throughout Global Marketing to accomplish strategic goals
- Leverage data to inform decision-making for strategy development and adjustments as necessary
- Lead team to track platform engagement and effectiveness through appropriate analytical tools

About You
- Trend-hunting mindset—on the pulse of current trends and what is innovative
- Capable of synthesizing data to drive strategic business decisions
- Able to evaluate opportunities with a commercial lens – what are the big ideas and how will we sell
- Independent, forward-looking thinker and self-starter

Experiences You Have
- End-to-end beauty product launches
- Innovation ideation and product development
- Global strategic marketing plans for products and categories
- Product brief development

How You Will Be Successful
- Strategic agility
- Financial fluency
- Disruptive mindset
- Insights driven
- Consumer-first
- Change champion

Interested? Click for details