Marketing Specialist

DescriptionAre you interested to create, develop and execute (digital) marketing activities for our Red Bull Fanwear projects, such as FC Red Bull Salzburg, EHC Red Bull München and EC Red Bull Salzburg? Then join our Global Consumer Products Team as a Marketing Specialist.


Areas that play to your strengths

All the responsibilities we'll trust you with:


#MARKETING MANAGEMENT

In this role, you’ll manage relevant marketing activities for the premium fan merchandise of specified Red Bull (Sports) projects. You’ll develop and organise campaign and activation concepts including photoshoots, video production, social media content, etc. With this content, you’ll create sell-out and storytelling concepts for online & offline channels. By putting a strong focus on our digital sales platform redbullshop.com, you’ll align with Red Bull corporate projects and selected Red Bull countries on their marketing activities for the platform. You’ll build a strong liaison with digital operations, product management and the sales team and follow a good cooperation with agencies and external service providers.


#CONTENT MANAGEMENT

As Marketing Specialist, you’ll be responsible for all project-specific content management at redbullshop.com and the content quality management. You’ll support the concepts and production for images and marketing texts as well as managing all collection and product go-live processes with the digital operations team.


#DIGITAL MARKETING MANAGEMENT

With your creative mind, you’ll regularly plan and design the newsletters for redbullshop.com and create our marketing briefs. You’ll manage online campaigns, online advertising and display campaigns. Based on the sell-out concepts, you’ll work on PR and social media activities and liaise with social media agencies. Moreover, you’ll monitor the online activities and campaign lifecycles and evaluate their success within our reporting.


Your areas of knowledge and expertise that matter most for this role:

- University Degree in Marketing, Business, or similar field
- Fluent written and spoken English and German
- 2+ years professional experience in (Digital) Marketing
- Understanding of eCommerce technology landscape & digital native
- Experience with Adobe Suite, Google Analytics and the Hybris eCommerce platform is an advantage
- Proactive and creative personality with focus on details
- Hands-on mentality with strong organizational skills
- Motivated team player who can motivate others