Regional Marketing Manager (Los Angeles)

Regional Marketing Manager (Los Angeles)

CompanyBumble

Job locationLos Angeles Metropolitan Area (Remote)

Region of responsibilityAmericas

DescriptionWe strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Bumble is looking for a passionate, high performing and relationship-driven Marketing Manager to help scale Bumble’s brand as the leading relationship app in North America. Reporting to the Senior Manager of Regional Marketing, you will work closely with the full North America Marketing team, cross-functional teams and local agencies to develop and execute comprehensive marketing strategies for Los Angeles.

You will be responsible for adapting and executing national campaigns in key regions, while also developing and executing initiatives specific to local opportunities and needs. This role will collaborate with a wide range of marketing functions across North America to bring Bumble to life in Los Angeles in meaningful and impactful ways.

This role is ideal for someone who is highly adaptable and thrives in a fast paced environment.

KEY ACCOUNTABILITIES:

Market Expert; responsible for having a pulse on what is happening in Los Angeles that will influence marketing plans and impact activations to keep Bumble top of mind with new and existing users
Strategic Business Planning; have a deep understanding of the business, brand and audience breakdown to develop strategic marketing plans to drive growth in Los Angeles
Regional Marketing Plans: execute marketing strategies that encompass both brand and growth needs of the business. Plans include relevant context, insights, objectives and a path to results that ladder up to business targets (audience segments, objectives and key results)
New Opportunities: identify and prioritize initiatives that fall outside of seasonal and or campaign plans that will help drive brand awareness and growth in Los Angeles
Localization: localize national and or global campaigns to implement and resonant with users in Los Angeles
Campaign Planning: manage any regional campaigns using insights to develop contextually and culturally relevant campaigns for Los Angeles. Work with the cross functional teams to define the go to market plan including the channel mix and local activations
Local Partnerships: work with the partnerships team to identify key partnership opportunities for Los Angeles. Support co-marketing campaigns to create engagement campaigns and experiences for the regions
Reporting & Analytics: report on key performance metrics and find opportunities to optimize performance in real time and long term
Leadership: be a thought leader who collaborates and inspires.

EXPERIENCE WE ARE LOOKING FOR:

Experience working in marketing, events, public relations and or partnerships or related fields with deep expertise and understanding of the Los Angeles Market
Creative problem-solving skills and a solution-oriented approach
Able to work with tight deadlines, adjust to changing priorities, and ability to balance short term needs with long term plans
Experience using data and metrics to measure impact and pivot accordingly
Solid understanding of media mix and channel planning

ABOUT YOU:

Strong believer in Bumble’s brand vision and values
Commitment to high creative standards and pushing for innovative solutions
Interest in the dating/social networking landscape
Takes the initiative in handling projects and anticipating needs
Positive, committed, “can-do” attitude with a flexible approach
High attention to detail
Can balance the need for both brand awareness and growth tactics
Able to work within tight deadlines, adjust to changes in priorities and can balance short-term needs with long-term goals
Excellent communication, presentation, management and interpersonal skills

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