Senior Manager, Global Digital Paid Media

Senior Manager, Global Digital Paid Media

CompanyLevi Strauss & Co.

Job locationLondon, Paris, Amsterdam, Brussels or New York City.

Region of responsibilityGlobal

DescriptionKey Responsibilities

- Full funnel Paid Media Strategy development to inform local planning and that considers brand and commercial needs and the holistic digital ecosystem across Brand, Ecom,
- Key point of contact and digital expert for local clusters
- Deliver view on innovation framework and test & learn roadmap
- Development Global JBP with key global platforms incl. alignment on Added Value and Credit thresholds. Partner with markets to identify most relevant partners
- Partner with creative and content teams to deliver assets that drive personalization, address key audiences, and capture platform best practices
- Determine Global Audience strategies across key product and brand stories based on Levi’s TA focus, best practices/golden rules, 1st, 2nd and 3rd party data, and relevant use cases
- Determine Global Paid Media Measurement Framework across all parts of the funnel including governance processes
- Develop Global view on Attribution model & ROAS assessment
- Provide framework and regularly update on evolution in Brand Safety, responsibility, media pricing transparency, fraud, viewability, ad-verification, social responsibility and values, etc
- Keep business up to date on industry and regulatory shifts, support in auditing business readiness/exposure to these changes incl phase our 3rd party cookies, privacy shifts and impact on attribution and measurement, etc. Ensure business is future proof to these changes
- Partnership with Global Product and engineering teams on website & App tracking tools to ensure Media Optimization functionality and measurement needs incorporated (e.g. Segment, Google Tag Manager, and 2022 analytics tool RFP)
- Act as key business partner to Levi’s Digital Enterprise Office, IT, Data & Analytics and AI teams on the development of a Digital Transformation roadmap and 3-year vision, MarTech assessment and right-sizing, CDP implementation and use case development, 1st and 2nd data party growth, and personalization approach to drive media efficiencies
- Act as key partner to legal data privacy team to ensure compliance, set up data sharing frameworks with key partners, and prepare for regulatory changes related to privacy and data
- Management of Global Agency relationship and partnership with GSS on ensuring cluster paid media agency approach aligns with Global framework

Key Requirements/Capabilities
- Experience in working with media agencies, legal and engineering teams in the assessment and implementation of Data Management Platforms (DMPs) and Consumer Data Platforms (CDPs)
Understanding of the Martech landscape including Google’s suite of media management tools (GA360, Campaign Manager, SA360 and DV360), Adobe Analytics, DCM, Google Tag Manager, and Segment
- Understanding of the Martech landscape as it relates to App stores (Google Play and IOS) including Branch io, Apple’s App Tracking Transparency framework (ATT), SKADNetwork (Apple’s privacy-friendly way to attribute impressions and clicks to app installs on iOS apps)
- Understanding of data privacy regulations (GDPR, CCPA) and knowledge of solutions for phase out of 3rd party cookies, including familiarity with proposed sandbox solutions such as Fledge and Floc
- Experience in working with AI and leveraging machine learning as part of media strategies to drive accelerated growth and efficiencies
- Solid understanding of different attribution models including Last Touch, Multi-Touch Attribution, Data-Driven Attribution and MMM, and experience in working with consumer insights teams

Location: the location of this role is flexible. With the in mind, the hiring team is prioritizing the following locations: London, Paris, Amsterdam, Brussels and New York City.

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