Trade Marketing Customer Manager

Trade Marketing Customer Manager


Job locationCimetière de Bruxelles, Belgium (Hybrid)

Region of responsibilityEMEA

DescriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The aim of the role is to ensure the full execution of the Trade Marketing strategy across all the customers of the assigned channel, becoming the main point of contact of Sales and Marketing in the development of the Company Plan (Bottom-up). He/she is responsible to develop team’s capabilities and tools in order to have a full control of the business opportunities and a tracking of the current strategy execution.

Main Responsibilities:

Company Plan (Bottom-up)

Develop the Trade marketing Plan, prepared by Marketing based on strong consumer insights, providing the key selling story for the customer engagement on the main strategic areas (i.e. shelf, out of shelf, check out, permanent placements, etc)

Facilitate the customer engagement harmonizing tools availability in order to assess, negotiate and monitor the business opportunities

Business Performance and Opportunity Identification

Ensure an holistic understanding of the overall Ferrero performance across different categories and customers vs competitors, highlighting key performance drivers, risks / challenges and opportunities at customer level. Set up pre-defined reports that are cascaded to all the relevant functions together with key insights and recommendations

Define and share with sales team main business targets across all customer P&L, ensuring also a proper follow up overtime

Continuously monitor the Company performance at customer level and highlight any issues / opportunities (e.g. sell-in, sell-out, Gfk data, ad-hoc studies and analysis, etc…), establishing also within his/her team a strong mindset to identify business potential and improvement across different categories at customers / channels level, setting accurate kpi’s to quantify the potential

Continuous improvement mindset

Identify gaps in term of Commercial related business processes and tools in order to define concrete and time-based action plans to ensure a step change in the effectiveness of Ferrero ways of working (both internal and vs the customers)

Cascade new processes to all Commercial and Marketing community and ensure an immediate and effective execution

Customer management

Ensure a proper preparation for his/her team to support Sales team during contract negotiations with customers, ensuring a concrete link between customer opportunities and negotiation strategy

Ensure the establishment of a proper and effective customer offer process end-to-end from the preparation of the generic selling story until the tracking and the follow up with the customers

Management of promotion on daily basis for the specific customer (on activity builder tool), simulation of promotion, follow up specific KPI and recommandation to do. Promo analysis to do after deployement.

Follow up of tailormade activation


- Master in Sales/Marketing or other Business Field
- Minimum 7 years of experience in a sales (KAM role) and/or trade marketing (category or customer management) role. Experience as Brand Manager is a plus.
- Knowledge of FMCG dynamics & understanding of the BeLux food retail and Hard discount environment and/or e-commerce / impulse - OOH channel
- Category management expertise (promo, assortment analysis, planogram, etc.)
- P&L management
- Analytical skills from category & customer performances to financial dimension
- Familiar with data management (Nielsen, GFK, etc.)
- Knowledge on Spaceman is a plus
- Team player
- Skilled communicator, at ease with social interactions with internal (Sales - Catman - Marketing - Forecast) and external clients
- Fluent at minimum in one local language - Dutch or French.
- Fluent in English is mandatory.
- Depending of the customer portfolio, you could have the management of one trainee or VIE (external)

Headquarters of the Business Unit in Bruxelles area (Watermael-Boitsfort)

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Interested? Click for details