Digital/Media Brand Manager, CDI H/F

Digital/Media Brand Manager, CDI H/F

CompanyCoty

Job locationParis, Île-de-France, France

Region of responsibilityEMEA

DescriptionDigital Project Manager Fragrances – Core brands

PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

Mission And Responsibilities

Propose and execute the international digital marketing strategy for Core Brands (Davidoff, Joop, Escada).

KEY RESPONSIBILITIES :
eCommerce acceleration
Establish and implement the 3Y road map for the brand in close collaboration with Global/Local eCommerce teams
Overlook eCommerce toolbox strategy for the brand across all initiatives
Develop additional eRetailer relevant content or experience
Improve permanent visibility on all eRetailer touchpoints via toolboxes/guidelines creation and continuous eRetailer audits
Track & analyze performance, suggesting opportunities for the brand
Social Media
Manage conversational calendar across all social media channels (Instragram, Facebook, You Tube, Snapchat, Tik Tok, etc…) in close collaboration with the IM team
Build and execute global and local paid campaigns in close collaboration with Global Media team
Create best in class toolkits, ensuring budget sufficiency and support markets for local needs
Analyze the trends, insights, markets feedbacks to identify any relevant new opportunity for the brand
Track & analyze performance, suggesting opportunities for the brand
Content production
Define content planning strategy for the brand in close collaboration with multifunctional teams
Coordinate content production with the Studio or an agency (i.e pitch, agency management, coordination with all the external or internal stakeholders) including
Creative/assets and timeline definition per platform
Production and post production follow up
Guidance for assets usage
Deployment deck
Track & analyze performance, suggesting opportunities for the brand
Digital amplification
Define any relevant digital experience for the brand across all initiatives (offline and online)
Build a strong & efficient seamless consumer experience
Analyze the trends to identify innovation that could be used for consumer experience
Track & analyze performance, suggesting opportunities for the brand
Point of contact for markets and FH

QUALIFICATIONS AND EXPERIENCE : (Academic, Professional, Relevant Job Knowledge)

Master’s Degree in Digital Marketing, Communication or Related Field, MBA preferred
First experience in Digital Marketing and/or related experience

SPECIAL SKILLS REQUIRED :

Strategic- Planning, administration, facilitation, digital platforms, innovation, problem analysis
Business- Work-flow structuring, monitoring, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation- Creativity, Digital savvy, originality, intuition
Leadership and Personal- communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

About Us

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

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