Global Marketing Analytics Manager

Global Marketing Analytics Manager


Job locationMexico City, Mexico

Region of responsibilityGlobal

DescriptionJob Description

Are you looking for a challenging opportunity in an organization with a dynamic, innovative, and diverse environment?

If so, your future is at PepsiCo. As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who are passionate about what they do.

PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonrics, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the world leader in food and beverages by earning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business. For more information you can enter

Now We Are Looking For This Position

Global Marketing Analytics Manager

Main Purpose

Own the commercialization and embedment of ROI (Return on investment) Engine in both the Europe and LATAM sectors across multiple markets, categories, and brands. - During ROI Engine development (LATAM currently), this role includes defining use cases, features, functionality and overall roadmap via working with sectors and the global team to determine viable roadmap.

Once in deployment/execution (Europe Currently), this role will be managing prioritization and trade-offs for multi-market roll-outs including program management, influencing stakeholders, managing expectations and consulting the deployment teams to ensure the delivery of strategic insights to the organization.

This role will drive meta-learning across markets, brands, and categories to drive new thinking around retail execution for PepsiCo.

Accountabilities / Responsibilities

Product Design and Development – (Making Decisions and Providing Consultation)
- Develop a PepsiCo Owned ROI Engine Platform in Europe and LATAM for evaluating and optimizing our marketing and other in-market spend in a globally consistent fashion.
- Define business use cases, product features, functionality and the overall development roadmap for Europe and Canada.
- Manage the ROI Engine Product in Europe and LATAM – Work with sectors to incorporate regional/local nuances into current and future roadmap.
- Partner with ecomm data sciences and engineering team as well as sector teams to design and implement.
- Partner with Market teams, and other commercial capabilities to identify adjacent opportunities to continue to build out a future product roadmap.

Global Scaling and Program Management – (Making Decisions, Being Informed, Providing Consultation, Executing Actions)
- Influences assignment and prioritization of cross-market coordination roll out across 8-12+ markets
- Develop delivery timelines, actual deliverables, SLAs and roles and responsibilities for effective program management.
- Manage overall program and trade-offs for Europe and LATAM to deliver against timelines and best possible impact for PepsiCo.
- Influence matrixed stakeholders, manage expectations and enable multi-market tradeoffs in the most objective fashion
- Drive in-market development of commercialization playbook, use cases, value realization and wins to help markets with operationalization of product, new in-house services, driving use cases to action.

Product Expansion – (Providing Consultation)
- Evangelize product with Europe and LATAM commercial stakeholder to make this an integral part of commercial planning and growth analytics

Drive Meta Learnings and Pinpoint best-practices – (Providing Consultation, Executing Actions)
- Both from outside of PepsiCo and among all PepsiCo’s brands: scale lifting and shifting learnings across countries and categories
- Detect, monitor, and forecast trends utilizing data sets from multiple sources
- Drive new thinking around retail execution for the PepsiCo portfolio


Professional Experience
- 3 or 4+ years of relevant experience, especially in areas of marketing analytics, MMM, Performance Tracking and Business Analytics
- Expertise in different analytical / statistical techniques and methodologies
- Desirable: Marketing background

- Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers
- Commercial acumen with strong impact orientation
- Highly collaborative and demonstrated success building trust based relationships across different cultures;
- Communication skills that are able to educate and influence top management to act in a desired manner through written and verbal communication;
- Analytical and negotiating skills as evidence by high intelligence, strong financial and analytical capabilities and the proven ability to develop, sell and drive
suitable partnerships, alliances, or other transactions to closure;
- Experienced operating in a complex matrix environment with multiple constituencies
- Global outlook with sensitivity and awareness of social and cultural differences
- Able to independently manage projects from start to finish with limited guidance of manager
- Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams
- Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers

- Required: Advanced English

In PepsiCo, we are committed to offer equal development opportunities to all the candidates, no matter the religion, race, sexual orientation, nationality, age, etc. We respect and appreciate the diversity as a workforce and innovation to the organization.

If you have the profile that we are looking, send us your CV by this via, if it's possible that you can participate in this process we will contact you ASAP, if not we will keep your info in our base data for 6 months.

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