Global Marketing Capabilities Manager

Global Marketing Capabilities Manager


Job locationAmsterdam, North Holland, Netherlands (Hybrid)

Region of responsibilityGlobal

DescriptionCOTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit

About Global Marketing, Consumer Beauty Brands

Coty’s Consumer Beauty Division includes some of the most iconic brands within the beauty category. Brands like Covergirl, Adidas Personal Care, Rimmel, Max Factor, Bruno Banani and more fill our brand roster. In Consumer Beauty, it is our mission to return these brands to their full potential and this requires elevating the efficiency and effectiveness of our marketing organisation. We want our marketers to reach their full potential and therefore our brands.


We are looking for a marketer with a passion for people to play a pivotal role in enabling our marketing transformation journey. Our mission is to elevate the marketing capability of our community of brand builders worldwide by establishing a clear marketing mindset, training the right skillset and providing the right toolset.

The ideal candidate for this role would be competent in marketing strategy and execution with a social nature, a passion for people and a mind for strategic thinking, combined with excellent execution, organizational and communication skills.

This role is an excellent next step and a rare opportunity for a marketer with just a few years’ experience looking to broaden their marketing skillset on the organizational side. You want to become a marketing leader? Then this role will help you understand how to setup, operationalize, and motivate a marketing organisation to be as efficient and as effective as possible.

- Amsterdam based, Manager Level within the Insights & Strategy team
- This role reports to the Senior Director Marketing & Innovation Capability
- The role involves continuing to drive awareness and belief of our Marketing Mindset “The Beauty of Brand Building” via internal communications and trainings
- You will own the Brand Building Competency framework and begin to build training content, both online and offline, to effectively embed these competencies into the organisation, including organizing, driving attendance, and facilitating trainings.
- You will work with (and learn from) subject matter experts across the company and outside to internalize best practice in marketing and be a key partner for the global team and our local markets in driving the marketing capability agenda
- You will partner with the COTY Learning & Development team in joining our functional capability efforts to the broader company training program.
- You will become the face and champion of brand building capability in COTY Consumer Beauty


- Strategic thinking in terms of how to effect change in the organisation
- Designing communication plans to continuously drive awareness and attendance
- Crafting effective learning journeys both online, offline and omni-channel across multiple topics
- Setting clear measurement targets to determine our level of success
- Helping to facilitate training sessions & events.

Minimum Qualifications

- Bachelor’s degree (Business/Marketing degree preferred)
- 3+ years Marketing in a reputable FMCG company
- Excellent communication and presentation skills – both written & oral
- Confidence & capability in presenting & good social skills
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- Strong project delivery skills required
- Any ability in the learning software CrossKnowledge and Articulate Rise is appreciated but not mandatory
- Fluent & confident in english.

What We Offer

- Competitive salary based on your qualities and experience
- Bonus plan based on your performance and company results
- Attractive benefits packages
- A healthy, fresh and sustainable lunch for a discounted price
- A brand new building in the business area of Amsterdam-Zuid. The office is designed to maximize your performance, based on the new ways of working


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Interested? Click for details