Global Media Platforms & Ad Tech Team Lead

Global Media Platforms & Ad Tech Team Lead

CompanyThe Coca-Cola Company

Job locationAtlanta, USA

Region of responsibilityGlobal

DescriptionThe Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to win everywhere. A critical component of this networked organization is the creation of a new Platform Services unit to act as the new backbone of our operating structure by providing a network of globally scaled services.

Marketing & PACS Platform Services is one of the critical service hubs. This role is on the Media Planning and Operations Services group, which will own the implementation and operationalization of the Company’s global media chassis that will enable a progressive central media management discipline, manage existing global ad technology partnerships (DMP, Ad Server, Demand Side Platforms, 3rd Party Verification, etc.) and identifying new solutions specific to Operating Units’ business needs.

This Position:

The Media Planning and Operations Services group is seeking a leader for its ad-tech and biddable media platforms team that will transform The Company’s media approach and capabilities to be audience-first oriented in order to deliver more relevant and personalized consumer engagements. Data, technology, and platforms are at the heart of this transformation and this team’s priority is to ensure technology adoption, sophistication, and innovation in all markets.

In addition to building and implementing the ad-tech roadmap, this person will look after a team that is responsible for setting the commercial terms ad-tech vendors, ensuring ad-tech is well integrated with mar-tech stack, and devise ways to optimize how we bid & buy media through the supply chain to drive greater effectiveness and efficiencies in media investments.

What You Will Do:

Build, mentor, and lead a team that will serve as the in-house experts on all things related to ad-tech and biddable media platforms.

Translate central marketing strategies into a set of ad-tech requirements that Operating Units need to execute the strategy; implement the ad-tech, tools, and partners required to advance the company’s audience-first ambitions and biddable media capabilities.

Be an internal and external thought leader on complex media issues like brand safety, ad fraud, and supply-chain transparency, and unified ID. Create points-of-views, standards, policies, and processes to govern Company’s global approach to these topics.

Build and manage a trusted marketplace of partners to ensure media inventory quality and commercial value.

Develop strategies and best practices for how to buy media using these technologies and platforms more efficiently and effectively.

Qualifications & Requirements:

Functional Skills:

Team Leadership: This is a leadership role with direct reports. Individual is expected to act as role model of Company’s growth behaviors and mindset; set the vision and agenda for the team; build and develop talent.

Digital Media & Marketing Acumen: Technical knowledge of the programmatic media supply chain, specifically the buy-side of the ad-tech and mar-tech ecosystem. Experience managing biddable media formats including Paid Social, Retail Media, Display, and Video.

Finds Clarity in the Ambiguous: There is no pre-existing playbook for this team or function within The Company. Must be comfortable not having all the answers to make a decision and creating new ways of working with internal and external stakeholders.

Global/Cultural Knowledge: Knowledge of cultural and industry nuances in different regions or countries that might impact or limit the effectiveness of media strategies

Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.

Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches and processes.

Communication: Ability to simplify and persuasively communicate highly technical concepts to non-experts and cross-functional business stakeholders.

Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.

Highly Collaborative: ability to work across variety of internal functions and external partners including but not limited to procurement, marketing IT, analytics, and legal.

Related Work Experience: Minimum of 10 - 12 years of work experience in digital media space with 3+ years managing ad-tech solutions and or managing programmatic/biddable media. Should have experience working across teams and geographies in a complex global media environment. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.

Education Requirements: Bachelor’s Degree required. MBA or Advanced Degree preferred


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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