Marketing Director

Marketing Director

CompanyTata Group

Job locationAlbany, NY

Region of responsibilityGlobal


Job Description Experience selling marketing solutions to C-level executives Well versed with Marketing Technologies and platforms and Marketing data and analytics, Marketing experience cMreation and customer journey design and should have experience in formulating broad level marketing solutions to clients' critical issuesKeen ability to articulate the distinct marketing platforms ands solutions (Media, Content strategy, MarTech platforms / solution consideration, In house/ vs agency, data & analytics, campaign strategy, execution, staffing, approach to measure ROI) in a consultative manner to the clientNegotiation and prospecting Presentation and emphasizing excellence Should have experience of managing a team and able to hire, scale and mentor as per business requirementsProven track record of successfully heading digital marking function and delivering business growth, preferably in BFSI domainResponsibilities

Drive business development with CMOs of leading banks and financial institutes Explore and understand complex customer requirements on both a business and marketing levelExpected to build relationships with customer CMOs, understand their marketing objectives and challenges, formulate and propose innovative solutions with right mix of technology, experience, data and analytics.The candidate should have worked as digital marketing head for a reputed company preferably in BFSI domainGood understanding and proven experience of leveraging Marketing Technologies and PlatformsDrive growth by leveraging existing and new digital channels and uncovering marketing insights.Consistently identifying cross-sell and up-sell opportunities related to Digital Marketing in existing client base and ensure growth by securing new accountsCollaborate with diverse stakeholders to develop marketing strategies / campaigns (end-to-end) for new as well as existing products / offeringsForecasting budget, and resource needs, development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerationsProven track record of creating outcome oriented marketing plans (preferably for banking and insurance customers) aligned to business prioritiesUnderstand key digital marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and consumer trends in order to translate results into actionable insights for leadershipQualifications: MBA/ PGDM or equivalent from a Tier 1 B- School / reputed uni versity15 - 20 years of experience, with 3 years of experience as head of Digital Marketing function in a BFSI organization1)Years of experience required for position : Around 15 years2)Location for the position : Chicago/Texas/Santaclara/NY/NJ/div

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