Media Monitoring & Performance Analyst
Media Monitoring & Performance Analyst
CompanyThe Coca-Cola Company
Job locationAtlanta, USA
Region of responsibilityGlobal
DescriptionThe Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to win everywhere. A critical component of this networked organization is the creation of a new Platform Services unit to act as the new backbone of our operating structure by providing a network of globally scaled services.
Marketing & PACS Platform Services is one of the critical service hubs. This role is on the Media Planning and Operations Services group, which will own the implementation and operationalization of the Company’s global media chassis that will enable a progressive central media management discipline, manage existing global ad technology partnerships (DMP, Ad Server, Demand Side Platforms, 3rd Party Verification, etc.) and identifying new solutions specific to Operating Units’ business needs.
Media Planning and Operations Services group comprises of three teams. The team is seeking to fill 2 Media Monitoring & Performance Analyst roles. These individuals will play a critical strategic and executional role to helping the team achieve its ambitions.
The Media Monitoring & Performance Analyst will support the wider team’s data and analytics needs, help to develop the process for managing media data and performance analytics, and provide recommendations for how Operating Units should optimize media investments for greater effectiveness and efficiencies.
What You Will Do:
Identify where and how to optimize media investments for better outcomes; Show an aptitude to share insights and teach the organization
Look after the media reporting process, capabilities, and requirements; help prioritize these needs to ensure we’re set up to effectively hold media investments accountable to delivering on marketing and campaign objectives
Provide strategic support in the definition, set-up, and measure of media test-and-learns to improve our understanding of different ad products and formats perform.
Support the creation, adoption, and application of the digital media KPI framework and global dashboard reporting solutions.
Qualifications & Requirements:
Digital Media Solid understanding of media planning process and how media works. Knowledge of various media buying and reporting platforms (Google Campaign Manager, Google Analytics, Facebook Campaign Manager, Integral Ad Science, DSPs).
Leader of Self: high level of self-awareness, constantly curious and independently motivated to identify opportunities and solve problems before they surface.
Global/Cultural Knowledge: Knowledge of cultural and industry nuances in different regions or countries that might impact or limit the effectiveness of media strategies
Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches and processes.
Communication: Can comfortably explain analytics reports through business writing; can confidently present analytics reports to internal stakeholders. Experience building and creating dashboards in PowerBI.
Highly Collaborative: ability to work across variety of internal functions and external partners including but not limited to procurement, marketing IT, analytics, and legal.
Related Work Experience: 2+ years of relevant work experience, preferably in the media and advertising industry.
Education Requirements: Bachelor's Degree or higher in quantitative field; relevant industry credentials or certifications (e.g., IAB Digital Ad Ops Certification; Campaign Manager Certification)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.