Sub-Category Lead - Paincare M/F

Sub-Category Lead - Paincare M/F


Job locationGentilly, France

Region of responsibilityGlobal

DescriptionTo lead the Global Abdominal Pain Sub-Category, based on best-in-class consumer insights - develop and implement Global sub-category & brand strategies while leveraging core local brands through platforms; contributing to the creation of a highly competitive innovation pipeline, as well as lead strategy implementation in close collaboration with lead countries and colleagues from cross-functional sub-category teams

Key Accountabilities

Category and Brand Portfolio Strategy Development:

- Develop strategies for the global sub-category and brands (global + core local) to expand abdominal pain category, drive above market growth while delivering sustainable competitive advantage and category leadership
- Dovetail core local brands through common platform to drive strategic synergies and science.
- Ensure that consumer insights and customer needs are at the core of the strategy, delivering global efficiencies while maximizing local effectiveness through a clear understanding of the nature of competition
- Lead ideation for Global Sub-Category innovation pipeline incl. brand stretch
- Identify and apply appropriate winning business models and go-to-market strategies for sub-category & brand strategy implementation

Consumer Insights & Market Analysis

- Work with Consumer & Market Insights (CMI), Business Intelligence Leads to develop optimal Consumer, Healthcare Professional (HCP) understanding to derive best-in-class consumer insights
- Lead the work to establish a clear understanding of the consumer healthcare environment in key markets, including competitor performance and activities

Business Performance and P&L Accountability

- Set KPIs for the Global sub-category and brands on sales, profitability and innovation
- Monitor sub-category performance against KPIs in key markets, proposing any corrective actions needed to achieve objectives
- Review strategies and business models to identify and activate trade-offs to capture business opportunities
- Anticipate and manage upsides and risks to ensure targets are achieved
- Manage own Sub-Category budget and resources

Integrated Communication Campaigns

- Lead the development of effective, integrated campaigns based on strong communication briefs in close collaboration with key countries
- Measure success of communication mix and take action to ensure its effectiveness
- Build strong, strategic partnerships with global creative and media agencies

Team Leadership

- Lead and inspire the Global Sub-Category Team to deliver high performance
- Support and engage in effective talent development for all individuals in the team
- Foster a performance + purpose culture

Transversal Relationships

- Establish close working relationships with Marketing teams in key countries
- Collaborate effectively with enabling functions in the CHC GBU, such as Medical Affairs, Regulatory, Innovation, Commercial Operations, etc.

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