Agencies & Partners

Agencies & Partners

1. 
   Reports & whitepapers

   8 April 2021
   Agency managementProductionMarketing procurement

   Different Models when decoupling production

   APR

   A brief definition guide on models when decoupling production.

   Read more about "Different Models when decoupling production"
2. 
   Benchmarks & surveys

   31 March 2021
   ProductionMarketing procurement

   Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

   WFA

   Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

   Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
3. 
   Maps & infographics

   17 March 2021
   Agency managementAgency rosters

   Agency Family Tree: Global, APAC & China

   R3

   R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

   Read more about "Agency Family Tree: Global, APAC & China"
4. 
   Event reports

   10 March 2021
   Agency managementOrganisation & structure

   CMO Forum meeting overview (March 2021)

   WFA

   Overview of the CMO Forum held remotely on March 9, 2021.

   Read more about "CMO Forum meeting overview (March 2021)"
5. 
   Videos & webinars

   25 February 2021
   Agency managementMarketing capabilities

   Spotlight: Brand Building in Uncertain Times

   WFA

   The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

   Read more about "Spotlight: Brand Building in Uncertain Times"
6. 
   Reports & whitepapers

   25 February 2021
   Agency managementMarketing procurement

   Business Intelligence / Data analytics for a strong agency management program

   Decideware

   An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

   Read more about "Business Intelligence / Data analytics for a strong agency management program"
7. 
   Benchmarks & surveys

   24 February 2021
   Agency managementMarketing procurement

   Benchmark: Global Category Management - Strategic ‘packaging’ design agency

   WFA

   Member benchmark on global category management of strategic ‘packaging’ design agency.

   Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
8. 
   Videos & webinars

   23 February 2021
   InfluencersIntegrated marketing

   Spotlight: How to win the hearts of Gen Z in 2021

   WFA

   Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

   Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
9. 
   Benchmarks & surveys

   15 February 2021
   Agency managementMarketing procurement

   Benchmark: Agency scope of work (SOW) tools

   WFA

   WFA member benchmark survey on Scope of Work (SOW) tools.

   Read more about "Benchmark: Agency scope of work (SOW) tools"
10. 
    Videos & webinars

    3 February 2021
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    WFA

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

    Read more about "Spotlight: Media Contract Guidance in China"
11. 
    Reports & whitepapers

    18 January 2021
    Agency rostersProductionMarketing operations

    WFA Consultant Directory

    WFA

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021

    Read more about "WFA Consultant Directory"
12. 
    Maps & infographics

    14 January 2021
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    WFA

    An overview of influencer marketing regulations in key markets. Last updated January 2021.

    Read more about "WFA Global Influencer Marketing Map"