Agencies & Partners

Agencies & Partners

1. 
   Maps & infographics

   16 June 2021
   Marketing lawInfluencers

   WFA Global Influencer Marketing Map

   WFA

   An overview of influencer marketing regulations in key markets. Last updated June 2021.

   Read more about "WFA Global Influencer Marketing Map"
2. 
   Event reports

   7 June 2021
   Agency managementDigital transformationOrganisation & structure

   CMO Forum meeting overview (June 2021)

   WFA

   Overview of the CMO Forum held remotely on June 2, 2021.

   Read more about "CMO Forum meeting overview (June 2021)"
3. 
   Reports & whitepapers

   1 June 2021
   Agency rostersProductionMarketing operations

   WFA Consultant Directory

   WFA

   A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

   Read more about "WFA Consultant Directory"
4. 
   Videos & webinars

   28 May 2021
   Diversity & InclusionProductionMarketing procurement

   Spotlight: Diversity & Inclusion in the Production Landscape

   WFA

   An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

   Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
5. 
   Benchmarks & surveys

   24 May 2021
   Agency managementMarketing capabilities

   Benchmark: Boutique Creative Agencies in China

   WFA

   Member benchmark on Boutique Creative Agencies in China

   Read more about "Benchmark: Boutique Creative Agencies in China"
6. 
   Benchmarks & surveys

   4 May 2021
   Agency managementMarketing capabilities

   Benchmark: Creative Agencies in Japan with TVCM capabilities

   WFA

   Member benchmark on Creative Agencies in Japan with TVCM capabilities

   Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
7. 
   Reports & whitepapers

   8 April 2021
   Agency managementProductionMarketing procurement

   Different Models when decoupling production

   APR

   A brief definition guide on models when decoupling production.

   Read more about "Different Models when decoupling production"
8. 
   Benchmarks & surveys

   31 March 2021
   ProductionMarketing procurement

   Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

   WFA

   Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

   Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
9. 
   Maps & infographics

   17 March 2021
   Agency managementAgency rosters

   Agency Family Tree: Global, APAC & China

   R3

   R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

   Read more about "Agency Family Tree: Global, APAC & China"
10. 
    Event reports

    10 March 2021
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
11. 
    Videos & webinars

    25 February 2021
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    WFA

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

    Read more about "Spotlight: Brand Building in Uncertain Times"
12. 
    Reports & whitepapers

    25 February 2021
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    Decideware

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

    Read more about "Business Intelligence / Data analytics for a strong agency management program"