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I subscribeWFA benchmark on In-housing Digital Media, from an agency point of view
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
Auditing is dead – long live auditing!
Auditing is dead – long live auditing!
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard