Agencies & Partners
Agencies & Partners
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ProductionGlobal Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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ProductionSourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Agency review & pitchingBrand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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ProductionSpotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…
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Agency evaluation & performanceAgency managementChina Media Forum Meeting Overview (Dec 2021)
Read more about "China Media Forum Meeting Overview (Dec 2021)"Overview of the Media Forum held on 2 Dec, 2021.
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Agency rostersSpotlight: Implementing effective supplier diversity programs
Read more about "Spotlight: Implementing effective supplier diversity programs"Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Agency review & pitchingAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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InfluencersConsumer insightInsight Forum Overview (October 2021)
Read more about "Insight Forum Overview (October 2021)"Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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Agency managementAgency remuneration & contractsBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Agency managementIntegrated marketingAgency Management Forum Overview (September 2021)
Read more about "Agency Management Forum Overview (September 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementCreativityDigital transformationOrganisation & structureCMO Forum meeting overview (September 2021)
Read more about "CMO Forum meeting overview (September 2021)"Overview of the CMO Forum held remotely on September 8, 2021.
Upcoming events
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Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.
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WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.
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Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.
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Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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