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I subscribeUnlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
Are we seeing genuine innovation or just greater efficiency?
WFA member benchmark of recommendations for creative and influencer marketing in MENA
This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
WFA benchmark on In-housing Digital Media, from an agency point of view
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.