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Agencies & Partners
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
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Agency evaluation & performanceMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Agency evaluation & performanceMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
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Agency evaluation & performanceMarketing procurementBenchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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ProductionMarketing operationsSpotlight: Go faster with less
Read more about "Spotlight: Go faster with less"Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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ProductionSpotlight: Effective financial management – a focus on marketing activation
Read more about "Spotlight: Effective financial management – a focus on marketing activation"Auditing is dead – long live auditing!
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ProductionSpotlight: Effective financial management – a focus on influencer marketing, PR and social
Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"Auditing is dead – long live auditing!
Upcoming events
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For global/regional market research and consumer insight specialists
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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