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I subscribeThis webinar examines processes and tools for better sponsorship investment management.
WFA member benchmark on Media Buying In South Korea
This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
WFA member benchmark on TV inflation in Indonesia
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
This WFA member benchmark covers how members are managing funding for innovation.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.