Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Benchmark on Customer journey and innovation suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…

    Read more about "Benchmark on Customer journey and innovation suppliers"
  2.    Benchmark on innnovation partner and business disruptor suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  3.    Benchmark on the digital video vendors used by members
    Agency review & pitchingMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  4.    Survey results on Media Agency Remuneration 2016
    Agency remuneration & contracts

    Survey results on Media Agency Remuneration 2016

    WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

    Read more about "Survey results on Media Agency Remuneration 2016"
  5.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agency managementMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  6.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  7.    Survey Results on Sourcing ad production
    Agency evaluation & performanceMarketing procurement

    Survey Results on Sourcing ad production

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  8.    Survey results on Best practice in media agency contract management
    Agency managementMarketing procurement

    Survey results on Best practice in media agency contract management

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

    Read more about "Survey results on Best practice in media agency contract management"
  9.    Benchmark on Decentralised Media Agency Recommendations
    Agency review & pitchingMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  10.    Survey on Media Procurement Excellence
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on Media Procurement Excellence

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…

    Read more about "Survey on Media Procurement Excellence"
  11.    Survey results on Global Partnerships
    Agency management

    Survey results on Global Partnerships

     

    Read more about "Survey results on Global Partnerships"
  12.    Benchmark on Recommended agency fee negotiators in Asia
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"

Upcoming events

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  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    01 Dec 2020

    International Food and Beverage Alliance

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  3. Sourcing Forum

    02 Dec 2020

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  4. A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

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