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Agencies & Partners
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Agency managementAgency remuneration & contractsMarketing procurementRemuneración de agencias Latam
Read more about "Remuneración de agencias Latam"El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…
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Agency review & pitchingCreativityMarketing procurementRecommended creative agencies in APAC
Read more about "Recommended creative agencies in APAC"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Agency rostersWebinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on Sourcing Adaptation & Transcreation
Read more about "Benchmark on Sourcing Adaptation & Transcreation"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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Agency managementCMO Forum Meeting Overview Cannes June 2018
Read more about "CMO Forum Meeting Overview Cannes June 2018" -
Agency managementWFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…
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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Production Pre-payments
Read more about "Benchmark on Production Pre-payments"WFA member benchmark. For additional details, please log in.
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Agency managementAgency remuneration & contractsCódigo de buenas prácticas en licitaciones de agencias de publicidad (PERU)
Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
Read more about "Survey on Influencer Marketing"WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
Our upcoming events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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