Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Building Social Communities
    ChannelsInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  2.    Benchmark on Media rebates & agency remuneration China
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  3.    Benchmark on Recommended search agencies in LATAM
    Agency managementIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  4.    Survey on digital agency management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on digital agency management

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

    Read more about "Survey on digital agency management"
  5.    Benchmark on brand strategy providers
    Agency managementMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

    Read more about "Benchmark on brand strategy providers"
  6.    Benchmark on Agency capability mapping
    Agency evaluation & performanceAgency rostersMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  7.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  8.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  9.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  10.    Benchmark on recommended digital agencies in Japan
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  11.    Benchmark on App Developers in Asia
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"
  12.    Benchmark on Recommended digital agencies in South Korea
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"

Upcoming events

See all events
  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. IFBA M2K - Monthly Call

    Remote Belgium

    01 Dec 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  3. Sourcing Forum

    02 Dec 2020

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

More about us

Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership