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Agencies & Partners
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InfluencersInfluencersMarketing procurementWebinar: A strategic global sourcing approach to influencer content production
Read more about "Webinar: A strategic global sourcing approach to influencer content production"As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
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Agency evaluation & performanceConsumer insightData & analyticsTutorial Key Performance Indicator
Read more about "Tutorial Key Performance Indicator"Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structureSurvey on The Future of Agency Rosters
Read more about "Survey on The Future of Agency Rosters" -
ChannelsAgency managementAgency review & pitchingMarketing capabilitiesBenchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Agency review & pitchingConsumer insightBenchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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Agency managementAgency Family Tree: Global, APAC and China
Read more about "Agency Family Tree: Global, APAC and China" -
Media governanceMedia transparencyAgency rostersMedia Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
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Digital policyMarketing lawInfluencersInfluencersData collection & privacyPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Agency managementBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…
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Agency evaluation & performanceData & analyticsData-driven marketing
Survey on Independent Media Advisors
Read more about "Survey on Independent Media Advisors"WFA member survey. For additional details, please log in.
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Agency managementOrganisation & structureMergers & Acquisitions 2017
Read more about "Mergers & Acquisitions 2017"This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
Our upcoming events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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