Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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  2.    Benchmark on recommended global content agencies
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

    Read more about "Benchmark on recommended global content agencies"
  3.    Benchmark on media agency rate
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"
  4.    Marketing Sourcing KPIs
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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  5.    Benchmark on managing usage rights
    Agency managementInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

    Read more about "Benchmark on managing usage rights"
  6.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  7.    Benchmark on Recommended Experiential Agencies in Mexico
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  8.    Webinar: Global Agency Remuneration & Performance Incentives in 2015
    Agency remuneration & contracts

    Webinar: Global Agency Remuneration & Performance Incentives in 2015

    Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…

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  9.    Survey on ROMI - Your approach & measurement
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
  10.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
  11.    Survey on adserving management & payment
    Agency managementAgency remuneration & contractsAgency rosters

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

    Read more about "Survey on adserving management & payment"
  12.    Survey on digital recruitment agencies used by clients
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"

Upcoming events

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  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. IFBA M2K - Monthly Call

    Remote Belgium

    01 Dec 2020

    International Food and Beverage Alliance

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  3. Sourcing Forum

    02 Dec 2020

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  4. A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge

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