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I subscribeCommissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
WFA member benchmark. For additional details, please log in.
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
Overview of the Media Forum held in April 2018 in New York City.
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…
WFA member survey. For additional details, please log in.
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
WFA member benchmark. For additional details, please log in.
WFA member survey. For additional details, please log in.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.