Agencies & Partners

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Agencies & Partners

  1.    Sourcing Forum meeting overview (February 2022)
    Production

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"
  2.    Spotlight: 2022 Global Production Trends
    Production

    Spotlight: 2022 Global Production Trends

    Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…

    Read more about "Spotlight: 2022 Global Production Trends"
  3.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

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  4.    Benchmark: Global Category Management – Experiential & Events
    Production

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

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  5.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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  6.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

    Read more about "Benchmark: Marketing spend tail end management"
  7.    Sourcing Forum meeting overview (January 2021)
    Production

    Sourcing Forum meeting overview (January 2021)

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

    Read more about "Sourcing Forum meeting overview (January 2021)"
  8.    Global Content Production 2021
    Production

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"
  9.    Sourcing Forum meeting overview (December 2021)
    Production

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"
  10.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  11.    Spotlight: Global Production - 2021 and beyond
    Production

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…

    Read more about "Spotlight: Global Production - 2021 and beyond"
  12.    China Media Forum Meeting Overview (Dec 2021)
    Agency evaluation & performanceAgency management

    China Media Forum Meeting Overview (Dec 2021)

    Overview of the Media Forum held on 2 Dec, 2021.

    Read more about "China Media Forum Meeting Overview (Dec 2021)"

Upcoming events

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  1. Sourcing Forum

    28 Sep 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  2. A Q&A session with TikTok about their advertising & privacy policy

    More information Register for this meeting

  3. Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

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  4. Open to all GARM members

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  5. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  6. Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness.

    More information Register for this meeting

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