Agencies & Partners - page 2
Agencies & Partners
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Production
Sourcing Forum meeting overview (January 2021)
Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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Production
Global Content Production 2021
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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Production
Sourcing Forum meeting overview (December 2021)
Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Agency review & pitching
Brand investment decisions: evolving beyond working / non-working
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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Production
Spotlight: Global Production - 2021 and beyond
In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…
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Agency evaluation & performanceAgency management
China Media Forum Meeting Overview (Dec 2021)
Overview of the Media Forum held on 2 Dec, 2021.
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Agency rosters
Spotlight: Implementing effective supplier diversity programs
Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Agency evaluation & performance
Benchmark: Recommended Training Providers
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
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Agency review & pitchingAgency rosters
Benchmark: Pitch Consultant Selection Criteria
WFA member benchmark and scorecard template on Pitch Consultant Selection
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InfluencersConsumer insight
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
Upcoming events
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Meeting for global/regional media directors or similar
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For global/regional marketing and connection planning leaders
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Auditing is dead – long live auditing!
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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