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I subscribeIn-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
Auditing is dead – long live auditing!
Auditing is dead – long live auditing!
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
WFA member benchmark on Media Agency Fee Risk & Reward Models
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
Meeting for global/regional media directors or similar
28 Sep 2023
Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.