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I subscribeAuditing is dead – long live auditing!
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
WFA member benchmark on Media Agency Fee Risk & Reward Models
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
This WFA member benchmark examined the category management of Experiential & Events.
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard