Agencies & Partners
Agencies & Partners
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Agency review & pitchingMajor media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
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Agency managementAgency rostersDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agency evaluation & performanceAgency managementAgency review & pitchingItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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InfluencersThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
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ProductionMarketing procurementWebinar: Rights Management & Asset Optimisation
Read more about "Webinar: Rights Management & Asset Optimisation"In this webinar, Advertising Production Resources (APR) will…
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Agency managementWebinar: More effective agency management
In this webinar, we review some of the key findings from our Read more about "Webinar: More effective agency management"
Agency managementAgency review & pitchingEvent & Experimental Agencies (Australia)
Read more about "Event & Experimental Agencies (Australia)"
Agency managementAgency remuneration & contractsOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"
Agency managementAgency review & pitchingDigital transformationMarketing operationsNaming Agency recommendations
Read more about "Naming Agency recommendations"WFA member benchmark
Agency managementAgency rostersMarketing operationsOrganisation & structureSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
Agency managementAgency remuneration & contractsProductionAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
Agency managementOne-pager on production vendor rosters
Read more about "One-pager on production vendor rosters"In this document, APR shares the pros and cons of having a…
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.
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For senior European public/government affairs professionals and national advertiser associations
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
More about usWFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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