Agencies & Partners
Agencies & Partners
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structureBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Agency remuneration & contractsMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSourcing Forum meeting overview (November 2019)
Read more about "Sourcing Forum meeting overview (November 2019)"Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
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Agency evaluation & performanceMarketing procurement
Sourcing Forum meeting overview (October 2019)
Read more about "Sourcing Forum meeting overview (October 2019)"Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
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ChannelsAgency remuneration & contractsKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency managementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Agency rostersIntegrated marketingWebinar: Designing for integration
Read more about "Webinar: Designing for integration"Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Agency review & pitchingMajor media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
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Agency evaluation & performanceGlobal Agency Group Profiles
Read more about "Global Agency Group Profiles"These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
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Agency remuneration & contractsIntegrated marketingRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency managementAgency rostersDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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ProductionMarketing procurementWebinar: Rights Management & Asset Optimisation
Read more about "Webinar: Rights Management & Asset Optimisation"In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
Upcoming events
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System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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