Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Sourcing Forum meeting overview (May 2020)
    Agency managementMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

    Read more about "Sourcing Forum meeting overview (May 2020)"
  2.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
  3.    CMO Forum meeting overview (April 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (April 2020)

    Overview of the CMO Forum held remotely on April 30, 2020.

    Read more about "CMO Forum meeting overview (April 2020)"
  4.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agency managementMarketing procurementOrganisation & structure

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  5.    Webinar: Better sponsorship outcomes through better category management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  6.    WFA Benchmark: Media Buying In South Korea
    Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

    WFA Benchmark: Media Buying In South Korea

    WFA member benchmark on Media Buying In South Korea

    Read more about "WFA Benchmark: Media Buying In South Korea"
  7.    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    ProductionMarketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  8.    Maintaining an appropriate level of governance with agencies
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Maintaining an appropriate level of governance with agencies

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…

    Read more about "Maintaining an appropriate level of governance with agencies"
  9.    WFA Benchmark: TV inflation in Indonesia
    Agency evaluation & performanceMarketing procurement

    WFA Benchmark: TV inflation in Indonesia

    WFA member benchmark on TV inflation in Indonesia 

    Read more about "WFA Benchmark: TV inflation in Indonesia"
  10.    Webinar: How advertising lost sight of creativity and what to do about it
    ChannelsProductionCreativityConsumer insightMarketing effectiveness

    Webinar: How advertising lost sight of creativity and what to do about it

    System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

    Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
  11.    Survey: Covid-19 global response (March 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (March 2020)

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  12.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"

Upcoming events

See all events
  1. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.

    More information Register for this meeting

  2. For National Associations Council members

    More information Register for this meeting

  3. Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.

    More information Register for this meeting

  4. Capability Forum

    22 Jul 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

More about us

Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
More about membership