Agencies & Partners
Agencies & Partners
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Agency managementOrganisation & structureCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
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ChannelsAgency remuneration & contractsBenchmark: Agency barter
Read more about "Benchmark: Agency barter"This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technologyBenchmark: e-invoicing solutions
Read more about "Benchmark: e-invoicing solutions"This member benchmark examines the usage of e-invoicing solutions.
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Brand safetyChannelsBrand safetyAgency rostersCOVID Compendium for Global Marketers
Read more about "COVID Compendium for Global Marketers"What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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ProductionCreativityMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (June 2020)
Read more about "Survey: Covid-19 global response (June 2020)"The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Read more about "CMO Forum meeting overview (June 2020)"Overview of the CMO Forum held remotely on June 3, 2020.
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Agency evaluation & performanceAgency managementMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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ProductionMarketing procurementOrganisation & structureWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
Upcoming events
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
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Open to all GARM Members
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
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