Agencies & Partners

Agencies & Partners

  1.    Major media pitches in 2019
    Agency review & pitching

    Major media pitches in 2019

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…

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  2.    Designing for integration: Global marketing communications organisation research
    Agency managementAgency rosters

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

    Read more about "Designing for integration: Global marketing communications organisation research"
  3.    Italy launches manual for tenders and client-agency relationships
    Agency evaluation & performanceAgency managementAgency review & pitching

    Italy launches manual for tenders and client-agency relationships

    UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships

    Read more about "Italy launches manual for tenders and client-agency relationships"
  4.    The Netherlands publishes influencer marketing guide and checklist
    Influencers

    The Netherlands publishes influencer marketing guide and checklist

    New white paper produced by bvA’s taskforce on influencer marketing

    Read more about "The Netherlands publishes influencer marketing guide and checklist"
  5.    Webinar: Rights Management & Asset Optimisation
    ProductionMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will…

    Read more about "Webinar: Rights Management & Asset Optimisation"
  6.    Webinar: More effective agency management
    Agency management

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our Read more about "Webinar: More effective agency management"

  7.    Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Event & Experimental Agencies (Australia)

       

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  8.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

       

    Read more about "Effective Agency Management"
  9.    Naming Agency recommendations
    Agency managementAgency review & pitchingDigital transformationMarketing operations

    Naming Agency recommendations

    WFA member benchmark

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  10.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  11.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

    Read more about "Advertising production payment guidelines"
  12.    One-pager on production vendor rosters
    Agency management

    One-pager on production vendor rosters

    In this document, APR shares the pros and cons of having a…

    Read more about "One-pager on production vendor rosters"

Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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