Agencies & Partners

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Agencies & Partners

  1.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  2.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

    Read more about "Benchmark: Media agency first party data liability caps"
  3.    Spotlight: Effective financial management – a focus on marketing activation
    Production

    Spotlight: Effective financial management – a focus on marketing activation

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on marketing activation"
  4.    Spotlight: Effective financial management – a focus on influencer marketing, PR and social
    Production

    Spotlight: Effective financial management – a focus on influencer marketing, PR and social

    Auditing is dead – long live auditing!

    Read more about "Spotlight: Effective financial management – a focus on influencer marketing, PR and social"
  5.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

    Read more about "Benchmark: Media indemnities"
  6.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  7.    Spotlight: Designing the right production model for your organisation
    Agency management

    Spotlight: Designing the right production model for your organisation

    As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

    Read more about "Spotlight: Designing the right production model for your organisation"
  8.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  9.    Benchmark: Trends agencies and partners
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

    Read more about "Benchmark: Trends agencies and partners"
  10.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  11.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  12.    Sourcing Forum meeting overview (February 2022)
    Production

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

    Read more about "Sourcing Forum meeting overview (February 2022)"

Our upcoming events

See all events
  1. Digital Governance Exchange (DGX) New York

    New York United States

    27 Sep 2023

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Generative AI can’t make big decisions for you, but it can help you make better decisions.

    More information Register for this meeting

  3. Media Forum

    28 Sep 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. Join Marina Petrova, CEO of Intentful who will explore GenAI’s diverse applications in marketing.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. National Associations Council

    Helsinki Finland

    29 Sep 2023

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