Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeAgencies & Partners
Agencies & Partners
-
Agency remuneration & contractsSpotlight: A 2023 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
-
Agency remuneration & contractsSpotlight: Enhancing Media Transparency in China: Actionable Insights
Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
-
Marketing technologyMarketing technologyMarketing technologySpotlight: The impact of AI on Production
Read more about "Spotlight: The impact of AI on Production"Are we seeing genuine innovation or just greater efficiency?
-
Agency review & pitchingInfluencersInfluencersBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
-
Media governanceMedia transparencyAgency remuneration & contractsMedia Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
-
Agency managementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
-
Agency review & pitchingBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
-
Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
-
Agency evaluation & performanceMarketing procurementGlobal Agency Remuneration Trends: 2022 update
Read more about "Global Agency Remuneration Trends: 2022 update"Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
-
Agency evaluation & performanceMarketing procurementSpotlight: E-commerce content creation - setting up for success
Read more about "Spotlight: E-commerce content creation - setting up for success"To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…
Our upcoming events
See all events
-
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
-
Meeting for global/regional media directors or similar
-
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
-
The past few years have seen the emergence and evolution of virtual production.
-
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
-
Open to all GARM members
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.