Agencies & Partners - page 2

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Agencies & Partners

  1.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  2.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

    Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
  3.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  4.    Spotlight: Media Contract Guidance in China
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

    Read more about "Spotlight: Media Contract Guidance in China"
  5.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  6.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  7.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  8.    Eco-Friendly Practices in Production
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  9.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"
  10.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  11.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  12.    The endless possibilities of Computer Generated Imagery (CGI)
    ProductionMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"

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  3. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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  4. The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

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