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I subscribeWFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Survey on how members source and manage the public relations category.
In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA…
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.