Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Benchmark on Econometrics and Marketing Mix Modelling
    Agency review & pitchingData & analytics

    Benchmark on Econometrics and Marketing Mix Modelling

    Benchmark to reveal the resources used to conduct econometrics/MMM, including current and future plans. Advertiser satisfaction and…

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  2.    Benchmark feedback on agency relationship management
    Agency managementAgency remuneration & contracts

    Benchmark feedback on agency relationship management

    Recommended consultancies to carry out client-agency mutual assessment programmes and relationships studies.

    Read more about "Benchmark feedback on agency relationship management"
  3.    Research on Media Agency Remuneration 2013
    Media governanceAgency remuneration & contracts

    Research on Media Agency Remuneration 2013

    The aim of this research is to build a picture into how multinational companies structure media planning, buying services and…

    Read more about "Research on Media Agency Remuneration 2013"
  4.    Survey on sourcing PR
    Agency managementMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"
  5.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

    Read more about "Research on Trading Desks and Demand Side Platforms (DSPs)"
  6.    Advice on obtaining transparency & return of media income (2013)
    Agency evaluation & performanceAgency remuneration & contracts

    Advice on obtaining transparency & return of media income (2013)

    This document provides background and guidance on how media agencies receive income from media vendors in part but not exclusively…

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  7.    Global Media Rebates & Agency Volume Bonuses (AVBs)
    Media governanceAgency remuneration & contracts

    Global Media Rebates & Agency Volume Bonuses (AVBs)

    Peer research conducted on the subject of global media rebates & AVBs, to provide insight into when and in what form rebates are…

    Read more about "Global Media Rebates & Agency Volume Bonuses (AVBs)"
  8.    Benchmark on PR agency rates 2013
    Agency remuneration & contractsMarketing procurement

    Benchmark on PR agency rates 2013

    Benchmark on average PR agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on PR agency rates 2013"
  9.    Benchmark on Recommended Agency Suppliers in Sri Lanka & Maldives
    Agency managementMarketing procurement

    Benchmark on Recommended Agency Suppliers in Sri Lanka & Maldives

    Consolidated member feedback on recommended media agency suppliers in Sri Lanka and Maldives. Topics covered include level of client…

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  10.    Benchmark on media agency risk & reward remuneration models
    Agency remuneration & contracts

    Benchmark on media agency risk & reward remuneration models

    Question covered includes whether a tolerance level is set for savings missed against target and whether members have exemplary…

    Read more about "Benchmark on media agency risk & reward remuneration models"
  11.    Benchmark on recommended POS suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on recommended POS suppliers

    Benchmark on recommended point of sale and point of purchase suppliers with regional capabilities.

    Read more about "Benchmark on recommended POS suppliers"
  12.    Benchmark on negotiation training consultancies
    Agency review & pitchingMarketing procurement

    Benchmark on negotiation training consultancies

    Benchmark on recommended negotiation training suppiers and consultancies globally.

    Read more about "Benchmark on negotiation training consultancies"

Upcoming events

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  1. Hear from Google’s privacy team about their approach to privacy and future changes to the platform

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  2. This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.

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  3. Capability Forum

    22 Jul 2020

    For senior marketers that lead or are involved in the capability building of their marketing teams.

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  4. IFBA M2K - Monthly Call

    Remote Belgium

    04 Aug 2020

    International Food and Beverage Alliance

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