Agencies & Partners

Agencies & Partners

  1.    Creative agency cost index (EU)
    Agency remuneration & contractsMarketing procurement

    Creative agency cost index (EU)

    European index of creative agency costs by major creative hub, taking Paris as a benchmark.

    Read more about "Creative agency cost index (EU)"
  2.    Survey on measuring agency performance
    Agency managementMarketing procurement

    Survey on measuring agency performance

    WFA survey results on how to measure agency performance and manage agency suppliers, focusing on metrics, frequency, methodology and…

    Read more about "Survey on measuring agency performance"
  3.    Benchmark on sourcing marketing services consultancies
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing marketing services consultancies

    Member benchmark on how procurement divides responsibility for sourcing marketing consultancy projects.

    Read more about "Benchmark on sourcing marketing services consultancies"
  4.    Survey on sourcing sponsorship
    Agency rostersMarketing procurement

    Survey on sourcing sponsorship

    Survey on sourcing sponsorship suppliers, managing the sponsorship category globally, agency compensation and roster trends.

    Read more about "Survey on sourcing sponsorship"
  5.    Survey on agency remuneration trends in Switzerland
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Switzerland

    Survey with the Swiss Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Switzerland"
  6.    Survey on agency remuneration trends in the Philippines
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in the Philippines

    Survey with the Philippines Association of National Advertisers on trends in the evolution of creative agency remuneration and costs…

    Read more about "Survey on agency remuneration trends in the Philippines"
  7.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"
  8.    Survey on agency remuneration trends in Portugal
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Portugal

    Survey with the Portuguese Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Portugal"
  9.    Survey on agency remuneration trends in Bulgaria
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Bulgaria

    Survey with the Bulgarian Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

    Read more about "Survey on agency remuneration trends in Bulgaria"
  10.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"
  11.    Survey on agency remuneration trends in India
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in India

    Survey with the Indian Society of Advertisers on trends in the evolution of creative agency remuneration and costs in India.

    Read more about "Survey on agency remuneration trends in India"
  12.    Survey on sponsorship investment, budget setting and measurement (2009)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on sponsorship investment, budget setting and measurement (2009)

    Survey on sponsorship investment levels, budget setting and activation costs, ROI and measurement, and the trends around target…

    Read more about "Survey on sponsorship investment, budget setting and measurement (2009)"

Upcoming events

See all events
  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

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