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I subscribeWFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.