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I subscribeClient-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.