Agencies & Partners

Agencies & Partners

  1.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

    Read more about "Guide to choosing and using a media auditor - 2. Edition (2010)"
  2.    Survey on agency remuneration trends in India
    Agency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in India

    Survey with the Indian Society of Advertisers on trends in the evolution of creative agency remuneration and costs in India.

    Read more about "Survey on agency remuneration trends in India"
  3.    Survey on sponsorship investment, budget setting and measurement (2009)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on sponsorship investment, budget setting and measurement (2009)

    Survey on sponsorship investment levels, budget setting and activation costs, ROI and measurement, and the trends around target…

    Read more about "Survey on sponsorship investment, budget setting and measurement (2009)"
  4.    Survey on agency remuneration trends in Japan
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on agency remuneration trends in Japan

    Survey with the Japan Advertisers Association on trends in the evolution of creative agency remuneration and costs in Japan.

    Read more about "Survey on agency remuneration trends in Japan"
  5.    Survey on paid search marketing (2009)
    Audience measurementChannelsAgency remuneration & contracts

    Survey on paid search marketing (2009)

    Survey analysing how much budget is committed to paid search, the agency set-ups and remuneration approaches used.

    Read more about "Survey on paid search marketing (2009)"
  6.    Benchmark on loyalty marketing suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on loyalty marketing suppliers

    Benchmark with the sourcing network on loyalty marketing suppliers and specialist agencies who can manage rewards programmes.

    Read more about "Benchmark on loyalty marketing suppliers"
  7.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

    Read more about "Survey on creative agency collaboration"

Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

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