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Agencies & Partners
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Agency review & pitchingMarketing procurementBenchmark on the digital video vendors used by members
Read more about "Benchmark on the digital video vendors used by members"WFA benchmark looking at the specialist digital video vendors used by members.
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Agency remuneration & contractsSurvey results on Media Agency Remuneration 2016
Read more about "Survey results on Media Agency Remuneration 2016"WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Agency managementMarketing procurementBenchmark on Use of e-auctions & e-sourcing for marketing suppliers
Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Agency managementIntegrated marketingSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Agency evaluation & performanceMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
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Agency review & pitchingMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Agency managementSurvey results on Global Partnerships
Read more about "Survey results on Global Partnerships" -
Agency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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ChannelsInfluencersInfluencersBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
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Agency managementAgency remuneration & contractsMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Open to all GARM members
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
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Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.