Agencies & Partners - page 21

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Agencies & Partners

  1.    Benchmark on recommended experiential and event agencies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  2.    Benchmark on recommended ad production suppliers
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    Benchmark on recommended ad production networks and production adaptation companies.

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  3.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  4.    Survey on sourcing events
    Agency remuneration & contractsMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

    Read more about "Survey on sourcing events"
  5.    Guidelines on client-agency relations and best practice in the pitch process (2013)
    Agency review & pitching

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  6.    Survey on evolution of payment terms
    Agency remuneration & contractsMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  7.    Survey on sourcing PR
    Agency managementMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

    Read more about "Survey on sourcing PR"
  8.    Survey on sourcing print suppliers
    Agency review & pitchingMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

    Read more about "Survey on sourcing print suppliers"

Upcoming events

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  1. CRM Forum

    30 Nov 2021

    WFA’s CRM Forum provides CRM, Digital and Loyalty leaders the chance to come together to tackle common marketing challenges and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule

    More information Register for this meeting

  2. In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

    More information Register for this meeting

  3. Industry luminary Peter Field (Peter Field Consulting) is well-known for drawing attention to the fact that digital has prompted a rise in short-term ad campaign planning. This is “corrosive” for long-term brand building and brand health, claims Field.

    More information Register for this meeting

  4. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

    More information Register for this meeting

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