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I subscribeWFA benchmark looking at the specialist digital video vendors used by members.
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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