Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Benchmark on negotiation training consultancies
    Agency review & pitchingMarketing procurement

    Benchmark on negotiation training consultancies

    Benchmark on recommended negotiation training suppiers and consultancies globally.

    Read more about "Benchmark on negotiation training consultancies"
  2.    Survey on media ROI and KPIs
    Media governanceAgency evaluation & performanceData & analytics

    Survey on media ROI and KPIs

    WFA Survey on types of media ‘effectiveness’ tracking and analysis currently being undertaken amongst WFA members.

    Read more about "Survey on media ROI and KPIs"
  3.    Benchmark on creative and digital agency rates 2012
    Agency remuneration & contractsMarketing procurement

    Benchmark on creative and digital agency rates 2012

    Benchmark on average PR agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2012"
  4.    Benchmark on managing image rights
    Agency managementMarketing operations

    Benchmark on managing image rights

    Member benchmark on how to manage stock photo contracts and image rights, and the use of master service agreements (MSAs).

    Read more about "Benchmark on managing image rights"
  5.    Survey on sourcing POS & POP
    Agency managementMarketing procurement

    Survey on sourcing POS & POP

    Survey on how members source Point-of-sale and Point-of-purchase material suppliers, focusing on selection & management of…

    Read more about "Survey on sourcing POS & POP"
  6.    Survey on sourcing Retail marketing
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on sourcing Retail marketing

    Survey on how members source Retail marketing, exploring the % of marketing budgets dedicated to Retail, the use of specialist…

    Read more about "Survey on sourcing Retail marketing"
  7.    Benchmark on structuring agency bonuses
    Agency remuneration & contractsMarketing procurement

    Benchmark on structuring agency bonuses

    Benchmark on how to include agency bonuses within a cost plus remuneration model.

    Read more about "Benchmark on structuring agency bonuses"
  8.    Benchmark on typical media agency contract clauses
    Agency remuneration & contractsMarketing procurement

    Benchmark on typical media agency contract clauses

    Benchmark on the use of typical media agency contract clauses in terms and conditions.

    Read more about "Benchmark on typical media agency contract clauses"
  9.    Survey on managing global agency rosters
    Agency managementAgency rostersMarketing procurement

    Survey on managing global agency rosters

    Survey on agency roster size, and break down by type vs marketing spend. Focus on examples of consolidation and roster reduction…

    Read more about "Survey on managing global agency rosters"
  10.    Benchmark on calculating agency fees, profits and overhead
    Agency remuneration & contractsMarketing procurement

    Benchmark on calculating agency fees, profits and overhead

    WFA benchmark on how to formulate agency remuneration models based on labour.

    Read more about "Benchmark on calculating agency fees, profits and overhead"
  11.    Creative agency cost index - North America
    Agency remuneration & contractsMarketing procurement

    Creative agency cost index - North America

    Relative agency costs across North America indexed against New York City.

    Read more about "Creative agency cost index - North America"
  12.    Benchmark on understanding creative agency costs
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Benchmark on understanding creative agency costs

    This research surveyed procurement contacts to understand how members benchmark creative agency costs during a pitch.

    Read more about "Benchmark on understanding creative agency costs"

Upcoming events

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  1. IFBA M2K - Monthly Call

    Remote Belgium

    01 Sep 2020

    International Food and Beverage Alliance

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  2. WFA Summer Drinks

    Brussels Belgium

    02 Sep 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

    More information Register for this meeting

  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.

    More information Register for this meeting

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