Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeWFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
WFA benchmark looking at the specialist digital video vendors used by members.
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Open to all GARM members
This meeting is for WFA DEI Taskforce members only.
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
Sign up to our newsletter.
I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.