Agencies & Partners

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Agencies & Partners

  1.    Benchmark on Media rebates & agency remuneration China
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  2.    Benchmark on Recommended search agencies in LATAM
    Agency managementAgency review & pitchingIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  3.    Survey on digital agency management
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Survey on digital agency management

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…

    Read more about "Survey on digital agency management"
  4.    Benchmark on brand strategy providers
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

    Read more about "Benchmark on brand strategy providers"
  5.    Benchmark on Agency capability mapping
    Agency evaluation & performanceAgency rostersMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  6.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  7.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  8.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  9.    Benchmark on recommended digital agencies in Japan
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  10.    Benchmark on App Developers in Asia
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"
  11.    Benchmark on Recommended digital agencies in South Korea
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  12.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"

Our upcoming events

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  2. DEI Taskforce meeting

    30 Apr 2024

  3. ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.

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  4. Global Marketer Week

    Toronto Canada

    14 May 2024

    Read more about Global Marketer Week 2024.

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  5. WFA Executive Committee Meeting

    Toronto Canada

    14 May 2024

    WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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  6. Annual General Meeting

    Toronto Canada

    14 May 2024

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

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