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Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
Auditing is dead – long live auditing!
Auditing is dead – long live auditing!
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.