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Agencies & Partners
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Media governanceAgency remuneration & contractsSpotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementBenchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Sourcing Forum meeting overview (February 2022)
Read more about "Sourcing Forum meeting overview (February 2022)"Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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Spotlight: 2022 Global Production Trends
Read more about "Spotlight: 2022 Global Production Trends"Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
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Agency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Read more about "Agency Management Forum Overview (December 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Sourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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Global Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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Sourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Agency review & pitchingBrand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
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Open to all GARM members
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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