Agencies & Partners - page 3
Agencies & Partners
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Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Influencers
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing lawInfluencers
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2021.
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Agency rostersProductionMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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ProductionMarketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Agency managementMarketing capabilities
Benchmark: Creative Agencies in Japan with TVCM capabilities
Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Agency managementProductionMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
Upcoming events
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Meeting for global/regional media directors or similar
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For global/regional marketing and connection planning leaders
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Auditing is dead – long live auditing!
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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