Agencies & Partners
Agencies & Partners
Spotlight: Implementing effective supplier diversity programs
Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
Agency evaluation & performance
Benchmark: Recommended Training Providers
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
Agency review & pitchingAgency rosters
Benchmark: Pitch Consultant Selection Criteria
WFA member benchmark and scorecard template on Pitch Consultant Selection
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2021.
Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
28 Sep 2022
28 Sep 2022
29 Sep 2022
30 Sep 2022
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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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