Agencies & Partners
Agencies & Partners - Highlights
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Client-agency performance evaluations: the agency view
Maintaining an appropriate level of governance with agencies
Survey: Global Category Management - Displays & Point-of-Sale
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Agencies & Partners
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ProductionMarketing procurementWebinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurementBenchmark: TV inflation in Indonesia
Read more about "Benchmark: TV inflation in Indonesia"WFA member benchmark on TV inflation in Indonesia
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ChannelsProductionCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (March 2020)
Read more about "Survey: Covid-19 global response (March 2020)"This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Agency managementProductionMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency evaluation & performanceAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Brand safetyChannelsBrand safetyInfluencersWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Agency managementProductionMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Agency remuneration & contractsProductionMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
Upcoming events
See all events
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For WFA corporate and national association members in Latin America
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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International Food and Beverage Alliance
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The Economist’s predictive look to the year ahead. Tom Standage will share key insights from the upcoming The Economist report this November
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture