Agencies & Partners

Agencies & Partners

  1.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  2.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency management

    Creative crowdsourcing platforms: top tips to contracting for procurement

     

    Read more about "Creative crowdsourcing platforms: top tips to contracting for procurement"
  3.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

    Read more about "WFA Forum (May 2019, Japan)"
  4.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  5.    3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing operationsMarketing procurementOrganisation & structure

    3rd-party consultant to manage the Client-Agency relationship

      WFA member bechmark. For additional details, please log in.

    Read more about "3rd-party consultant to manage the Client-Agency relationship"
  6.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurementOrganisation & structure

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  7.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: Category management pass-through or 3rd party costs"
  8.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  9.    Webinar: Marketing Production Trends for 2019
    ProductionMarketing procurement

    Webinar: Marketing Production Trends for 2019

    Webinar with Advertising Production Resources (APR) on global…

    Read more about "Webinar: Marketing Production Trends for 2019"
  10.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  11. Agency management

    Media agency management: Where are we headed?

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  12.    Media Agency Models & Remuneration 2019
    Agency managementAgency remuneration & contractsAgency rostersMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

    Read more about "Media Agency Models & Remuneration 2019"

Upcoming events

See all events
  1. ePrivacy task force

    Brussels Belgium

    18 Dec 2019

    WFA’s ePrivacy task force brings together policy leads from within WFA membership to discuss, plan and develop advocacy and outreach on the EU ePrivacy Regulation. For more information, contact Catherine Armitage.

    More information Register for this meeting

  2. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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