Agencies & Partners
Agencies & Partners
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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agency managementMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (May 2020)
Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementOrganisation & structure
CMO Forum meeting overview (April 2020)
Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structure
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Better sponsorship outcomes through better category management
This webinar examines processes and tools for better sponsorship investment management.
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Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark: Media Buying In South Korea
WFA member benchmark on Media Buying In South Korea
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ProductionMarketing procurement
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Agency evaluation & performanceMarketing procurement
Benchmark: TV inflation in Indonesia
WFA member benchmark on TV inflation in Indonesia
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ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
Upcoming events
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture