Agencies & Partners

Agencies & Partners

  1.    Webinar: More effective agency management
    Agency management

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…

    Read more about "Webinar: More effective agency management"
  2.    Benchmark: Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  3.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

    Read more about "Effective Agency Management"
  4.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  5.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  6.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

    Read more about "Advertising production payment guidelines"
  7.    One-pager on production vendor rosters
    Agency management

    One-pager on production vendor rosters

    In this document, APR shares the pros and cons of having a production roster in…

    Read more about "One-pager on production vendor rosters"
  8.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

    Read more about "Benchmark: Media SLAs & transparency"
  9.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  10.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  11.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  12.    Recommended global production/implementation agency
    Agency review & pitchingIntegrated marketing

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"

Upcoming events

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  1. System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).

     

    More information Register for this meeting

  2. WFA Executive Committee Meeting

    Remote Belgium

    02 Apr 2020

    WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

    More information Register for this meeting

  3. 67th Annual General Meeting

    Remote Belgium

    02 Apr 2020

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.

    More information Register for this meeting

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