Agencies & Partners
Agencies & Partners
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Agency managementProductionMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency evaluation & performanceAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Brand safetyChannelsBrand safetyInfluencersWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Agency managementProductionMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
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Agency remuneration & contractsProductionMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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InfluencersIntegrated marketingBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersIntegrated marketingWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency remuneration & contractsProductionMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Agency managementHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceConsumer insightData & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
Upcoming events
See all events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
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For National Associations Council members
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Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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