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I subscribe‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
WFA member benchmark on Media Agency Fee Risk & Reward Models
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
This WFA member benchmark examined the category management of Experiential & Events.
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
Overview of the Sourcing Forum held remotely on Jan 21, 2022.
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
Overview of the Sourcing Forum held remotely on Dec 9, 2021.
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.