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Agencies & Partners
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Agency managementIntegrated marketingAgency Management Forum Overview (December 2021)
Read more about "Agency Management Forum Overview (December 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
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Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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ProductionSourcing Forum meeting overview (January 2021)
Read more about "Sourcing Forum meeting overview (January 2021)"Overview of the Sourcing Forum held remotely on Jan 21, 2022.
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ProductionGlobal Content Production 2021
Read more about "Global Content Production 2021"Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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ProductionSourcing Forum meeting overview (December 2021)
Read more about "Sourcing Forum meeting overview (December 2021)"Overview of the Sourcing Forum held remotely on Dec 9, 2021.
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Agency review & pitchingBrand investment decisions: evolving beyond working / non-working
Read more about "Brand investment decisions: evolving beyond working / non-working"Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
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ProductionSpotlight: Global Production - 2021 and beyond
Read more about "Spotlight: Global Production - 2021 and beyond"In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…
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Agency evaluation & performanceAgency managementChina Media Forum Meeting Overview (Dec 2021)
Read more about "China Media Forum Meeting Overview (Dec 2021)"Overview of the Media Forum held on 2 Dec, 2021.
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Agency rostersSpotlight: Implementing effective supplier diversity programs
Read more about "Spotlight: Implementing effective supplier diversity programs"Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Agency evaluation & performanceBenchmark: Recommended Training Providers
Read more about "Benchmark: Recommended Training Providers"A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
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Agency review & pitchingMarketing procurementSourcing Forum meeting overview (October 2021)
Read more about "Sourcing Forum meeting overview (October 2021)"Overview of the Sourcing Forum held remotely on October 21, 2021.
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Agency review & pitchingAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
Upcoming events
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For global/regional market research and consumer insight specialists
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If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
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WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
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Inspiration for the media and marketing agenda in 2023.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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