Agencies & Partners

Agencies & Partners

  1.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

    Read more about "Benchmark: Media SLAs & transparency"
  2.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  3.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

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  4.    Recommended global production/implementation agency
    Agency review & pitchingAgency rostersIntegrated marketingOrganisation & structure

    Recommended global production/implementation agency

      WFA member bechmark. For additional details, please log in.

    Read more about "Recommended global production/implementation agency"
  5.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  6.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementAgency remuneration & contractsMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

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  7.    Benchmark: Supply Chain Finance (SCF) solutions
    Agency remuneration & contractsMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

    Read more about "Benchmark: Supply Chain Finance (SCF) solutions"
  8.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  9.    Building a future-proof marketing procurement strategy
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Building a future-proof marketing procurement strategy

    In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…

    Read more about "Building a future-proof marketing procurement strategy"
  10.    3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing operationsMarketing procurementOrganisation & structure

    3rd-party consultant to manage the Client-Agency relationship

      WFA member bechmark. For additional details, please log in.

    Read more about "3rd-party consultant to manage the Client-Agency relationship"
  11.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurementOrganisation & structure

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

    Read more about "Global Content Production Ecosystem 2018"
  12.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark: Category management pass-through or 3rd party costs"

Upcoming events

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  1. Digital Governance Exchange

    London United Kingdom

    12 Feb 2020

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    More information Register for this meeting

  2. Responsible Marketing Pact

    Brussels Belgium

    18 Feb 2020

    The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

    More information Register for this meeting

  3. Policy Action Group

    Brussels Belgium

    18 Feb 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  4. Responsible Advertising and Children

    Brussels Belgium

    19 Feb 2020

    Open to anyone with a stake in marketing and children

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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