Agencies & Partners

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Agencies & Partners

  1.    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
    Agency management

    Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

    Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…

    Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
  2.    Benchmark: Global Category Management – Experiential & Events
    Production

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

    Read more about "Benchmark: Global Category Management – Experiential & Events"
  3.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  4.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

    Read more about "Benchmark: Marketing spend tail end management"
  5.    Sourcing Forum meeting overview (January 2021)
    Production

    Sourcing Forum meeting overview (January 2021)

    Overview of the Sourcing Forum held remotely on Jan 21, 2022.

    Read more about "Sourcing Forum meeting overview (January 2021)"
  6.    Global Content Production 2021
    Production

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

    Read more about "Global Content Production 2021"
  7.    Sourcing Forum meeting overview (December 2021)
    Production

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"
  8.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  9.    Spotlight: Global Production - 2021 and beyond
    Production

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…

    Read more about "Spotlight: Global Production - 2021 and beyond"
  10.    China Media Forum Meeting Overview (Dec 2021)
    Agency evaluation & performanceAgency management

    China Media Forum Meeting Overview (Dec 2021)

    Overview of the Media Forum held on 2 Dec, 2021.

    Read more about "China Media Forum Meeting Overview (Dec 2021)"
  11.    Spotlight: Implementing effective supplier diversity programs
    Agency rosters

    Spotlight: Implementing effective supplier diversity programs

    Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

    Read more about "Spotlight: Implementing effective supplier diversity programs"
  12.    Benchmark: Recommended Training Providers
    Agency evaluation & performance

    Benchmark: Recommended Training Providers

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…

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Upcoming events

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  1. External meeting: ProcureCon Marketing 2023

    London United Kingdom

    06 Jun 2023

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London. 

    More information Register for this meeting

  2. In-House Forum

    06 Jun 2023

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  3. WFA Forum Tokyo

    Tokyo Japan

    07 Jun 2023

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  4. WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.

    More information Register for this meeting

  5. Media Forum

    08 Jun 2023

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. A webinar with BVA BDRC Asia on Customer Effort analysis

    More information Register for this meeting

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