Agencies & Partners
Agencies & Partners
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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ProductionCreativityMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Agency managementOrganisation & structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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ProductionMarketing procurementOrganisation & structure
Webinar: How transcreation can give a local edge to global messages
How to optimise content production globally while remaining relevant and effective locally.
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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agency managementMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (May 2020)
Overview of the Sourcing Forum held remotely on May 7th, 2020.
Upcoming events
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Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The annual event for global marketers.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
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- See and act on the bigger picture