Agencies & Partners
Agencies & Partners
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Agency managementWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
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Agency managementAgency review & pitchingBenchmark: Event & Experimental Agencies (Australia)
Read more about "Benchmark: Event & Experimental Agencies (Australia)"This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementAgency remuneration & contractsOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency review & pitchingDigital transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
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Agency managementAgency rostersMarketing procurementSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
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Agency managementAgency remuneration & contractsProductionAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency managementOne-pager on production vendor rosters
Read more about "One-pager on production vendor rosters"In this document, APR shares the pros and cons of having a production roster in…
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Agency remuneration & contractsMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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InfluencersIntegrated marketingWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Agency managementMarketing operationsMarketing procurementThe hidden gem: How clients benefit from long-term partnerships
Read more about "The hidden gem: How clients benefit from long-term partnerships"Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structureSourcing Forum meeting overview (June 2019)
Read more about "Sourcing Forum meeting overview (June 2019)"Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Agency review & pitchingIntegrated marketingRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
Upcoming events
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System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’ (2019).
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WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. This meeting will finally be taking place online.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
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- See and act on the bigger picture