Agencies & Partners
Agencies & Partners - Highlights
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Client-agency performance evaluations: the agency view
Maintaining an appropriate level of governance with agencies
Survey: Global Category Management - Displays & Point-of-Sale
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Agencies & Partners
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Agency managementAgency rostersDesigning for integration: Global marketing communications organisation research
Read more about "Designing for integration: Global marketing communications organisation research"This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agency remuneration & contractsIntegrated marketingRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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ProductionMarketing procurementWebinar: Rights Management & Asset Optimisation
Read more about "Webinar: Rights Management & Asset Optimisation"In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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Agency managementWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
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Agency managementAgency review & pitchingBenchmark: Event & Experimental Agencies (Australia)
Read more about "Benchmark: Event & Experimental Agencies (Australia)"This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementAgency remuneration & contractsOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency review & pitchingDigital transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
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Agency managementAgency rostersMarketing procurementSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
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Agency managementAgency remuneration & contractsProductionAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency managementOne-pager on production vendor rosters
Read more about "One-pager on production vendor rosters"In this document, APR shares the pros and cons of having a production roster in…
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Agency remuneration & contractsMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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InfluencersIntegrated marketingWorking with celebrities and influencers in China
Read more about "Working with celebrities and influencers in China"White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Upcoming events
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International Food and Beverage Alliance
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Join us for an informal drink and catch up at our Brussels office from 6 pm.
More details to follow!
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For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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