Agencies & Partners

Agencies & Partners - Highlights

Agencies & Partners

  1.    Designing for integration: Global marketing communications organisation research
    Agency managementAgency rosters

    Designing for integration: Global marketing communications organisation research

    This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…

    Read more about "Designing for integration: Global marketing communications organisation research"
  2.    Recommended law firms with global agency contract drafting experience
    Agency remuneration & contractsIntegrated marketing

    Recommended law firms with global agency contract drafting experience

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  3.    Webinar: Rights Management & Asset Optimisation
    ProductionMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…

    Read more about "Webinar: Rights Management & Asset Optimisation"
  4.    Webinar: More effective agency management
    Agency management

    Webinar: More effective agency management

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…

    Read more about "Webinar: More effective agency management"
  5.    Benchmark: Event & Experimental Agencies (Australia)
    Agency managementAgency review & pitching

    Benchmark: Event & Experimental Agencies (Australia)

    This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

    Read more about "Benchmark: Event & Experimental Agencies (Australia)"
  6.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

    Read more about "Effective Agency Management"
  7.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  8.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

    Read more about "Survey on Global Agency Relations Management: roles & responsibilities"
  9.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

    Read more about "Advertising production payment guidelines"
  10.    One-pager on production vendor rosters
    Agency management

    One-pager on production vendor rosters

    In this document, APR shares the pros and cons of having a production roster in…

    Read more about "One-pager on production vendor rosters"
  11.    Benchmark: Media SLAs & transparency
    Agency remuneration & contractsMarketing procurement

    Benchmark: Media SLAs & transparency

    This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…

    Read more about "Benchmark: Media SLAs & transparency"
  12.    Working with celebrities and influencers in China
    InfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"

Upcoming events

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  1. IFBA M2K - Monthly Call

    Remote Belgium

    01 Sep 2020

    International Food and Beverage Alliance

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  2. WFA Summer Drinks

    Brussels Belgium

    02 Sep 2020

    Join us for an informal drink and catch up at our Brussels office from 6 pm.

    More details to follow!

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  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. WFA’s Programmatic & Data Forum provides client-side marketers in global programmatic, adtech, martech and media roles the opportunity to exchange and address common programmatic challenges, and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.

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