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I subscribeMeeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
An overview of influencer marketing regulations in key markets.
Overview of the CMO Forum held remotely on June 2, 2021.
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
Member benchmark on Boutique Creative Agencies in China
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
Member benchmark on Creative Agencies in Japan with TVCM capabilities
A brief definition guide on models when decoupling production.
Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
Overview of the CMO Forum held remotely on March 9, 2021.
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.