Agencies & Partners

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Agencies & Partners

  1.    Insight Forum Overview (June 2021)
    InfluencersInfluencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  2.    WFA Global Influencer Marketing Map
    Marketing lawInfluencersInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

    Read more about "WFA Global Influencer Marketing Map"
  3.    CMO Forum meeting overview (June 2021)
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  4.    WFA Consultant Directory
    Agency rostersMarketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  5.    Spotlight: Diversity & Inclusion in the Production Landscape
    Marketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  6.    Benchmark: Boutique Creative Agencies in China
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  7.    Agency Management Forum Overview (May 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"
  8.    Benchmark: Creative Agencies in Japan with TVCM capabilities
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  9.    Different Models when decoupling production
    Agency managementMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

    Read more about "Different Models when decoupling production"
  10.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Marketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  11.    Agency Family Tree: Global, APAC & China
    Agency managementAgency rosters

    Agency Family Tree: Global, APAC & China

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

    Read more about "Agency Family Tree: Global, APAC & China"
  12.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"

Our upcoming events

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  1. WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk

    More information Register for this meeting

  2. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  3. Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.

    More information Register for this meeting

  4. Open to all GARM members

    More information Register for this meeting

  5. Sourcing Forum

    10 Jan 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  6. Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.

    More information Register for this meeting

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