Agencies & Partners - page 5
Agencies & Partners
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ProductionMarketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
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Agency managementProductionMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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ProductionMarketing procurement
The endless possibilities of Computer Generated Imagery (CGI)
This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
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Agency managementProductionMarketing procurement
Benchmark: Global Category Management - Artwork & pre-press Packaging design
This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
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ChannelsAgency remuneration & contracts
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agency remuneration & contractsMarketing procurementMarketing technologyMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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ProductionCreativityMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
Upcoming events
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For senior European public/government affairs professionals and national advertiser associations
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Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to anyone with a stake in marketing and children
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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