Agencies & Partners

Agencies & Partners

1. 
   Benchmarks & surveys

   16 March 2020
   Agency managementProductionMarketing procurement

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

   Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
2. 
   Benchmarks & surveys

   9 March 2020
   Agency evaluation & performanceAgency rostersCreativity

   Benchmark: Creative agencies in EMEA and APAC

   WFA

   This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

   Read more about "Benchmark: Creative agencies in EMEA and APAC"
3. 
   Videos & webinars

   6 March 2020
   Brand safetyChannelsBrand safetyInfluencers

   Webinar: Social Commerce in China

   WFA

   With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

   Read more about "Webinar: Social Commerce in China"
4. 
   Benchmarks & surveys

   28 February 2020
   Agency managementProductionMarketing procurement

   Benchmark: Innovation Funds

   WFA

   This WFA member benchmark covers how members are managing funding for innovation.

   Read more about "Benchmark: Innovation Funds"
5. 
   Benchmarks & surveys

   28 February 2020
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark: Strategic Design Agencies

   WFA

   This WFA member benchmark examines how members are working with strategic design agencies.

   Read more about "Benchmark: Strategic Design Agencies"
6. 
   Benchmarks & surveysReports & whitepapers

   31 January 2020
   Agency remuneration & contractsProductionMarketing procurement

   Transparency in global production

   WFA, APR

   Survey on global content production transparency.

   Read more about "Transparency in global production"
7. 
   Benchmarks & surveys

   30 January 2020
   InfluencersIntegrated marketing

   Benchmark: Recommended tools and partners for influencer marketing

   WFA

   This WFA member benchmark covers recommended tools and partners for influencer marketing.

   Read more about "Benchmark: Recommended tools and partners for influencer marketing"
8. 
   Benchmarks & surveysReports & whitepapers

   30 January 2020
   InfluencersIntegrated marketing

   WFA Influencer marketing survey

   WFA

   WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

   Read more about "WFA Influencer marketing survey"
9. 
   Benchmarks & surveys

   13 January 2020
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark: Measuring your agency creative effectiveness

   WFA

   This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

   Read more about "Benchmark: Measuring your agency creative effectiveness"
10. 
    Benchmarks & surveys

    17 December 2019
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
11. 
    Guides & templatesReports & whitepapers

    9 December 2019
    Agency management

    How a good scope of work program can benefit an organisation

    Decideware, WFA

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

    Read more about "How a good scope of work program can benefit an organisation"
12. 
    Event reports

    6 December 2019
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"