Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeAgencies & Partners
Agencies & Partners
-
InfluencersIntegrated marketingSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
-
Agency managementMarketing procurementBenchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
-
Agency remuneration & contractsSpotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
-
Agency managementBenchmark: Agency collaboration
Read more about "Benchmark: Agency collaboration"WFA member survey on KPIs, success factors and challenges for agency collaboration.
-
Agency managementAgency remuneration & contractsMarketing procurementSpotlight: The impact of the pandemic on the agency business
Read more about "Spotlight: The impact of the pandemic on the agency business"Structures, financial and predictions – what WFA members should watch out for.
-
Agency managementAgency rostersMarketing procurementSourcing Forum meeting overview (November 2020)
Read more about "Sourcing Forum meeting overview (November 2020)"Overview of the Sourcing Forum held remotely on November 18, 2020.
-
ProductionMarketing procurementEco-Friendly Practices in Production
Read more about "Eco-Friendly Practices in Production"This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
-
Agency managementProductionMarketing procurementSpotlight: Global Production - 2020 and beyond
Read more about "Spotlight: Global Production - 2020 and beyond"As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Agency review & pitchingMarketing procurementSourcing Forum meeting overview (October 2020)
Read more about "Sourcing Forum meeting overview (October 2020)"Overview of the Sourcing Forum held remotely on October 15, 2020.
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (September 2020)
Read more about "Survey: Covid-19 global response (September 2020)"The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
ProductionMarketing procurementThe endless possibilities of Computer Generated Imagery (CGI)
Read more about "The endless possibilities of Computer Generated Imagery (CGI)"This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.
Our upcoming events
See all events
-
Join our live Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its services.
-
Are we seeing genuine innovation or just greater efficiency?
-
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
-
This meeting is open to WFA national association members
-
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
-
For senior marketers that lead or are involved in the capability building of their marketing teams
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.