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Agencies & Partners
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technologyKnowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency review & pitching
Knowledge Spotlight: Agency Briefing
Read more about "Knowledge Spotlight: Agency Briefing"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency remuneration & contractsSpotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
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Agency evaluation & performanceMarketing operations
Knowledge Spotlight: Content production 101
Read more about "Knowledge Spotlight: Content production 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluation & performanceMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
Read more about "Knowledge Spotlight: Agency Performance Measurement"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency rostersMarketing operations
Knowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency remuneration & contractsMarketing operationsKnowledge Spotlight: Agency Remuneration 101
Read more about "Knowledge Spotlight: Agency Remuneration 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Diversity & InclusionSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Agency remuneration & contractsCreativityMarketing procurementSpotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…
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Agency rostersMarketing procurementBenchmark: Panel service provider(s)
Read more about "Benchmark: Panel service provider(s)"WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Agency managementAgency review & pitchingCreativityWFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
Read more about "Benchmark: Recommended PR agencies"WFA member benchmark on recommended PR agencies
Our upcoming events
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
About WFA
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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.