Agencies & Partners

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Agencies & Partners

  1.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
  2.    Benchmark on brand tracking in China
    Agency review & pitchingMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  3.    Benchmark on  Innovative brand tracking suppliers
    Agency management

    Benchmark on Innovative brand tracking suppliers

     

    Read more about "Benchmark on Innovative brand tracking suppliers"
  4.    Unlocking brand value with social communities
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  5.    Survey on Managing global agency rosters
    Agency management

    Survey on Managing global agency rosters

     

    Read more about "Survey on Managing global agency rosters"
  6.    Benchmark on Recommended digital content agencies in Europe
    Agency review & pitchingMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"
  7.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  8.    Benchmark an Introduction to sourcing Ad Production
    Agency managementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  9.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

    Read more about "Survey into global media pitching and use of consultants"
  10.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

    Read more about "Survey results on Managing insight supplier communities"
  11.    Benchmark on Customer journey and innovation suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…

    Read more about "Benchmark on Customer journey and innovation suppliers"
  12.    Benchmark on innnovation partner and business disruptor suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"

Our upcoming events

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  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  2. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

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  3. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  4. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

    More information Register for this meeting

  5. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

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